Marketing Reports
Capacity Share
[Carriers Only] Percentage of competitive seats an airline covers, of all available seats for a market [estimate]
Note: For this version of the Tool, the competitive seat capacity is defined as:
- Itineraries with 2 or less stops
- Circuity of 2 or less. Circuity is the ratio of total mileage to great circle mileage.
- Duration rank of 50%
- Codeshare and interline itineraries are removed
Click Coverage:
Percentage of clicks that went to your ads verses a competitor.
Note: This metric does not include organic clicks
Click vs Capacity Gap
[Carriers Only] Fair share measure that is the difference between competitive capacity share and click coverage.
Circuity
Ratio of the total miles for a given itinerary relative to the market’s great circle distance. This ratio is often used as a filter to remove itineraries that are much longer than a non-stop flight. For example: consumers would be unlikely to purchase a ‘Boston to New York City’ ticket that had a connection in Denver.
DMA
Designated Market Area
Duration rank
Measures how matching itineraries with the same duration or less stack up among the available alternatives for this market. Duration Rank is represented as a percentage with range of 0 to 100. For example, a duration rank of <= 50 would limit routes for a particular market to be in the top 50% of durations. This rules out the longer, less efficient routes where there are lengthy layovers and/or a large number of stops.
Impression Coverage
Percentage of time your ads were shown for searches with ads.
Market
An origin and destination city pair. Search queries are aggregated by market.For example for Boston to San Francisco, here are examples of queries that would be aggregated into this market:
- flights from boston to san francisco
- bos to sfo
- cheap flight from boston to san francisco
- cheap flights to san francisco (user location used as a proxy for origin when available)
NDOD
Nondirectional origin and destination - market city codes are sorted alphabetically. Available in the Opportunity Finder page, NDOD allows for quickly filtering to city pairs.
Nonstop service
[Carriers Only] Routes where the carrier has nonstop flights. Applying the nonstop service filter does not change the capacity share, it simply filters the table to markets with nonstop flights.
Queries (R):
Volume of searches initiated for keywords that relate to the corresponding route. Not all searches are included. For example, branded route or branded destination queries are not included ('XXX flights to dubai' where XXX is a brand). The value shown is masked.
Route Bucket / Route Type
A classification for routes based on supply (total seats offered across all suppliers) and demand (user searches) into Star, Head, Torso, Tail:
- Star: Routes with top 30% capacity and top 10% searches. LON-NYC is one of the most popular routes, with high seat capacity.
- Head: Routes with top 70% capacity and top 50% searches.
- Torso: Routes with top 90% capacity and top 75% searches.
- Tail: The remaining routes, for example DUB-SOF has low demand with limited seat capacity (2 flights per week).
RoW
Rest of World. RoW is used in reports that break down route data by Origin country, Destination country, or Rest of World. In the International Demand report, RoW represents the percentage of users who search for a route there were not located in the origin or destination country. For example, for "London - New York", RoW represents the percentage of users who search for this route that were not in GB or the US.
Google Flights Reports
Booking Impression
The presence of a partner’s link on the Google Flights booking page. It could be a deep link, a shallow link, a site link, a Book on Google link, or a call center phone number.
Conversion
A completed purchase:
-
Through an airline or OTA website, after visiting Google Flights and being directed to that partner, or
-
Through Book on Google
The Google Flights reports will only count conversions that occur within 24 hours of a referral.
Lead Value
Total value (in USD) of referrals provided by Google Flights.
Referral
A referral is registered when a user clicks on the partner’s booking impression. This indicates a lead which may or may not result in a conversion.
Region
A geographical area that generally has more land mass than a city, but less than a country. States and territories are categorized as regions.
Route Cluster
A concept that groups travel flight data according to how far the user is willing to travel.
Enterprise Reports
API Key
Most customers use a single API key. Some exceptions to the one key rule: when a customer has an MSE api each partner should have their own key or if the customer has different channels (e.g. website, call center) each channel may have its own key
API Version
API Version is an identifier in each API request that map to an account version in a release set.
ITA
Software company that Google acquired in 2011. ITA's first product was QPX, designed for the airline industry.
Input error
Error generated from incorrect / inappropriate content (e.g. an invalid airport code) in a request
Internal error
Error generated to indicate that an issue occurred when executing the operation.
QPX
Flight search and pricing engine behind Google Flight Search (GFS) and also behind many major airline websites.
Operation
There are 2 types of operations: Search and Summarize
QPS
Queries Per Second
Rule Profile
It is a collection of rules for parameters across rule groups. The parameter settings in a rule profile typically apply to a particular commercial context or channel, such as a call center or a kiosk. Rule profiles enable users to different values for rule group in the same account.
Search Type
It is a type of Operations. Search operations perform a shopping query and can store results for later use. They can also generate multiple QPX queries and combine the results into a single response that is returned to you. After processing a search operation, the response will be a list of solutions that meet the conditions of your search criteria. For more information about search operations, see Search Operations.
Summarize
Summarize operations filter, sort, and format the stored search results so that your application can render them. Summarizers can structure solution sets in a list, calendar, or grid and return them to your application in increments or all at once. For more information about summarize operations, see Summarize Operations.
Summarizer
Operation that organizes the data in a solution set in a manner appropriate for specific uses, such as display, fare, or booking details.
UTC
Coordinated Universal Time (abbreviated to UTC) is the primary time standard by which the world regulates clocks and time