For travel partners who aren't currently signed up for Travel Analytics and are interested in the insights it provides, reach out to your Google representative.
For new partners
Use your Google partner account name and password to sign in to the Travel Analytics Center .
See the Travel Analytics FAQs and other articles in this support center for more information about the Travel Analytics Center dashboards, terminology, and features.
You may not have all the dashboards and features described in this help center, only the ones you sign up for.
For existing partners
If you currently do not have access to your partner account within TAC, please reach out to your Google Representative or existing TAC account admin.
Manage users and access levels
To add/remove users and manage their report access, you must have Admin permissions in the account.
You can manage who has access to your Travel Analytics Center account and control which specific reports they can view. The User Management page provides a centralized view of all account users, their administrative status, and their specific report permissions.
View account users
To view current users, navigate to the Account users page by clicking the "Person Add" icon in the top right.
The list displays the following information for each user:
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Email: The Google account email address of the user.
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Admin: Indicates if the user has administrative privileges, represented with a filled or unfilled checkbox.
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Report Access: Displays chips representing the specific reports the user can view (e.g., Market Explorer, Text Search Ads, Hotel Ads).
Note: The available reports shown at the top of the list represent all reports your account is eligible to access. You can only grant users access to reports that are available to your account.
Add new users
You can invite new users to your account and determine their administrative status during the invitation process.
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Click the Add Users button in the top right corner.
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In the dialog that appears, enter the email addresses of the users you wish to invite. You can add multiple users at a time by either pressing enter after typing each email or by pasting a comma-separated list of emails into the text field.
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You can use the invite dialog to manage the added users' initial report access. All reports are enabled by default, but you can remove access by deselecting that report's chip. Note: Users that are admins will always have access to every report.
Common Issues with adding new users
If you see one of the following error messages, it means the email address provided isn't currently recognized by Google’s authentication system:
- "User could not be added because their email is not linked to a Google account."
- "User could not be added because their account type (e.g. Collaborator accounts) is not supported."
How to fix it
To resolve this, the user you are trying to add needs to ensure their email is "Google-ready." They can choose one of the two options below:
- Link an existing email account to a Google account by following these steps.
- Alternatively, they can create a brand-new Google account and provide you with that specific email address for the invitation.
Once they’ve completed one of these steps, try adding them again.
Edit user permissions
You can update report access for individual users or multiple users at once.
Individual user editing
To edit a single user, click the row associated with their email. Depending on that user's admin status, you will be able to grant them individual report access.
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Admins: Users designated as Admins automatically have access to all reports available to the account.
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Non-Admins: You can toggle specific report access on or off based on the user's needs.
Bulk user editing
You can update permissions for multiple users simultaneously.
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Select the checkboxes next to the users you want to edit.
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A blue banner will appear at the top of the list showing the number of users selected.
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Click Update permissions > Update Roles.
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The Edit Users dialog will appear. Here you can toggle specific Report Access.
Important: When editing multiple users who currently have different access levels, the system will initially default to the settings that provide the most access.
Review the permissions carefully before clicking Save Changes, as the selected settings will overwrite the previous access levels for all selected users.