Why are you publishing a report about political advertising?
Which products are represented in the Political Advertising Transparency Report?
What can I expect in the new version of this site?
In the coming weeks, Political advertising on Google will have a new look and will be easier to use. It will also have a new URL because we are consolidating all of our ads transparency efforts in one place, but its mission remains the same.
About advertisers in the report
Which advertisers are included in the Political Advertising Transparency Report?
Why are some advertisers mentioned multiple times in the Top Advertiser table?
Why am I seeing ads paid for by multiple advertisers in the Transparency Report?
In the EU report, why do some advertisers appear on multiple country pages?
Where can I see additional disclosures for California political ads?
Advertisers that complete Google's express notification process for California political ads provide additional disclosure information about their ads. When advertisers provide additional information about particular ads, it appears next to those ads in the report.
Learn more about the Google policy for political advertising in California.
About ads in the Political Advertising Transparency Report
What ads are included?
at least 1 time
across Search, Display, YouTube and DV360 in supported ad formats
since Google started publishing this information (since May 31, 2018 or later depending on region)
Where did ads in the report appear?
Ads in the Political Advertising Transparency Report appeared on Google, YouTube, and partner properties.
Why can’t I see the content of some ads in the report?
How was the report modified after the United Kingdom left the European Union?
The EU and UK report contains data on election ads run in the EU and the UK since March 21, 2019. A separate transparency report for the UK with detailed advertiser and spend data will be made available later in 2020.
What targeting criteria can be used for election ads?
In locations where advertiser verification is required to run election ads, only the following audience targeting may be used for election ads: Geographic location (except radius around a location), age, and gender.
Contextual targeting such as ad placements, topics, keywords against sites, apps, pages and videos is also allowed.
Why have some ads been labeled with a “Policy Violation”?
About data in the Political Advertising Transparency Report
What is the time frame covered by this report?
When does information about an ad appear in the report?
How often is this report updated?
The report is generally updated daily. To ensure integrity and accuracy, updates may be delayed.
What does “impressions” mean?
“Impressions” is the number of times an ad is shown. All ads in the report have at least one impression.
How do the start and end date filters work?
How is the exchange rate determined for local currencies?
Ad spend reflects the daily exchange rate between US dollars and the local currency on the date the ad ran.