Political advertising on Google FAQs

 Overview

 

Why are you publishing a report about political advertising?

Google is publishing this report to provide greater transparency in political advertising on Google, YouTube, and partner properties.

Which products are represented in the Political Advertising Transparency Report? 

This report includes ads purchased through Google Ads and Google Display & Video 360. 

About advertisers in the report 

 

Which advertisers are included in the Political Advertising Transparency Report? 

Only verified advertisers are included in the report. Learn more about the verification process for advertisers in the Political Content policy

Why are some advertisers mentioned multiple times in the Top Advertiser table? 

The Top Advertisers table displays information provided by advertisers for verification. Google works with advertisers to update and remove duplicate entries as soon as possible to ensure accurate reporting in the report. 

Why am I seeing ads paid for by multiple advertisers in the Transparency Report?

Multiple advertisers may appear if there is more than one funding source for an ad.

In the EU report, why do some advertisers appear on multiple country pages?

Some advertisers run ads in more than one EU country. For these advertisers "total ad spend" data in each case is total spend EU-wide.  

About ads in the Political Advertising Transparency Report 

Where did ads in the report appear? 

Ads in the Political Advertising Transparency Report appeared on Google, YouTube, and partner properties.

Why can’t I see the content of some ads in the report? 

The content of an ad may not appear if the ad did not comply with Google Ads policies, or when it isn’t available for technical reasons; however, data about the ad remains in the report.

How do I request the removal of an ad from the Political Advertising Transparency Report? 

To request removal of an ad or to report an ad for evaluation, complete the political advertising reporting form

About data in the Political Advertising Transparency Report

 

What is the time frame covered by this report? 

The time frame is based on the launch date of the report for a country or region. 

How often is this report updated?

This report is generally updated weekly.

What does “impressions” mean? 

“Impressions” is the number of times an ad is shown. All ads in the report have at least one impression. 

How do the start and end date filters work? 

The start and end date filters show ads that received impressions during the specified time frame. The number in parentheses is the number of days that an ad ran.

How is the exchange rate determined for local currencies? 

Ad spend reflects the daily exchange rate between US dollars and the local currency on the date the ad ran.

Is there an API for the ads, or can I download specific ads or a subset of ads? 

The ads are published as a public data set on Google Cloud BigQuery. You can export a subset of the ads or access them programmatically.  

How is total spending determined for a country or region?

Total spending is based on where ads were shown.

How are international borders determined for maps shown in the report?

Google relies on a variety of data providers and cartographic authorities in order to display borders in the most accurate way. Where required, we display borders in compliance with local regulation of the country or countries featured in a political advertising report.