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The Google Analytics: GA4 Configuration tag is now the Google tag. GA4 Configuration tags in a web container will be automatically migrated starting in September. There are no changes to your existing measurement and there is no action required from you. Learn more

Trigger types

All tags fire based on events. Anytime Google Tag Manager registers an event, event triggers are evaluated and tags are fired accordingly.

The Page view triggers section includes the Consent InitializationInitialization,  Page View DOM Ready, and Window Loaded trigger types while the Click trigger section includes the All Elements and Just Links trigger types.

An event can be a page view, a click on a button, a form submission, or any custom event that you define. These trigger types are available in Tag Manager:

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