Google Tag Manager supports DoubleClick Floodlight Counter tags and DoubleClick Floodlight Sales tags. The DoubleClick Floodlight Counter tag is used to count the number of times that users have visited a particular page after an ad is viewed or clicked, and the DoubleClick Floodlight Sales tag is used to keep track of the quantity and value of purchases.

Note: Floodlight tags are occasionally referred to colloquially as "container tags". This should not to be confused with the concept of a Google Tag Manager container.