DoubleClick

Google Tag Manager supports DoubleClick Floodlight Counter tags and DoubleClick Floodlight Sales tags. The DoubleClick Floodlight Counter tag is used to count the number of times that users have visited a particular page after an ad is viewed or clicked, and the DoubleClick Floodlight Sales tag is used to keep track of the quantity and value of purchases.

Note: Floodlight tags are occasionally referred to colloquially as "container tags". This should not to be confused with the concept of a Google Tag Manager container.