Search
Clear search
Close search
Google apps
Main menu

Users and permissions

Manage access control for your containers.

Google Tag Manager allows you to delegate access to other users at the Account and Container level. Users can be granted the ability to view or administer other users at the Account level, and can be granted read, edit, approve, or publish rights at the Container level.

You may only delegate access to Google accounts. These might be Gmail accounts, accounts managed through organizations using Google Apps, or other accounts created at accounts.google.com.

To add or modify users at the Account level:

  1. Click the Admin tab
  2. Under Account, select User Management.
  3. To add a new user, click the New button.
    1. Enter the user's email address.
    2. Set Account Permissions (User or Admin).
    3. You may optionally set their Container Permissions for each container that you would like them to have access to.
    4. Click the Add button.
  4. To edit an existing user:
    1. Select their email address from the Account User Management listing.
    2. Change the user's email address as necessary.
    3. Modify Account Permissions as necessary.
    4. Modify Container Permissions as necessary.
    5. Click the Save button to save your changes, Cancel to exit without making any changes, or Delete to remove the user.

You may also access container permissions controls from Admin → Container.

  1. Click the Admin tab.
  2. Under Container, select User Management.
  3. To add a new user:
    1. Click the New button.
    2. Enter the user's email address.
    3. Set Container Permissions.
    4. Click the Add button.
  4. To edit an existing user:
    1. Select their email address from the Account User Management listing.
    2. Change the user's email address as necessary.
    3. Modify Container Permissions as necessary.
    4. Click the Save button to save your changes, Cancel to exit without making any changes, or Delete to remove the user.

Account permissions

Access to containers is governed by the permissions assigned to the user for each container. For example, if the user is assigned "No access" to container A, he or she will not see container A in the account. Users with “Admin” access will have at least "Read" access to each container in the account.

Container permissions

Privileges are assigned on a per-container basis. For a given container, a user may have:

  • No access: The user will not see the container listed in the account.
  • Read: The user will see the container listed and may browse the tags, triggers, and variables in the container, but will not have the ability to make any changes.
  • Edit: The user has rights to create workspaces and make edits but not create versions or publish.
  • Approve: The user has rights to create versions, workspaces, and make edits but not publish.
  • Publish: The user has full rights to create versions, workspaces, make edits, and publish.

Next steps

Was this article helpful?
How can we improve it?