Users and Permissions

Google Tag Manager allows you to delegate access to others at the Account and Container level. Users can be granted the ability to view or edit other users at the Account level, and can be granted view, edit, or publish rights at the Container level.

To add or modify users at the Account level:

  1. Click the Admin tab
  2. Under Account, select User Management.
  3. To add a new user, click the New button.
    1. Enter the user's email address,
    2. Set Account Permissions (View Account Users Only, or Manage Account Users, Permissions, and Settings). See Account Permissions for more details.
    3. You may optionally set their Container Permissions for each container that you would like them to have access to. See Container Permissions for more details.
    4. Click the Add button.
  4. To edit an existing user:
    1. Select their email address from the Account User Management listing.
    2. Change the user's email address as necessary.
    3. Modify Account Permissions as necessary. See Account Permissions for more details.
    4. Modify Container Permissions as necessary. See Container Permissions for more details.
    5. Click the Save button to save your changes, Cancel to exit without making any changes, or Delete to remove the user.

You may also access container permissions controls from Admin → Container.

  1. Click the Admin tab.
  2. Under Container, select User Management.
  3. To add a new user:
    1. Click the New button.
    2. Enter the user's email address.
    3. Set Container Permissions. See Container Permissions for more details.
    4. Click the Add button.
  4. To edit an existing user:
    1. Select their email address from the Account User Management listing.
    2. Change the user's email address as necessary.
    3. Modify Container Permissions as necessary. See Container Permissions for more details.
    4. Click the Save button to save your changes, Cancel to exit without making any changes, or Delete to remove the user.

Account Permissions

A "View only" user's access is governed by the container permissions assigned to him or her for each container. For example, if he or she is assigned "No access" to container A, he or she will not see container A in the account.

A "View, Edit, and Manage" user's access is also governed by the container permissions assigned to him or her for each container, however, he or she will have at least "View only" access to each container in the account.

Container Permissions

Privileges are assigned on a per-container basis. For a given container, a user may have:

  • No access: The user will not see the container listed in the account.
  • View only: The user will see the container listed and may browse the tags, triggers, and variables in the container.
  • View and Edit: The user may add and edit tags, triggers, and variables in the container.
  • View, Edit, Delete and Publish: The user may add, edit, and delete tags, triggers, and variables in the container as well as publish changes to the live site.
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