Clear search
Close search
Google apps
Main menu

Standard AdWords remarketing

To set up a remarketing tag in Google Tag Manager, you'll need to supply the Conversion ID and Conversion Label.

  1. Sign in to your AdWords account at
  2. Click the Campaigns tab.
  3. In your campaign list on the left, click Shared library → Audiences.
  4. Find the list we created for you named "All Visitors", click [Tag] under the "Tags/Definitions"column, and then click the "Tag" link.
  5. In the code box, the number after "var google_conversion_id = " is the Conversion ID.
  6. In the code, the number after "var google_conversion_label = " is the Conversion Label. You can leave the Conversion Label field blank if there is no google_conversion_label in the code box.

Learn more about the remarketing tag or how to set up AdWords Dynamic Remarketing.

Was this article helpful?
How can we improve it?