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Standard AdWords remarketing

To set up a remarketing tag in Google Tag Manager, you'll need to supply the Conversion ID and Conversion Label.

  1. Sign in to your AdWords account at https://adwords.google.com.
  2. Click the Campaigns tab.
  3. In your campaign list on the left, click Shared library → Audiences.
  4. Find the list we created for you named "All Visitors", click [Tag] under the "Tags/Definitions"column, and then click the "Tag" link.
  5. In the code box, the number after "var google_conversion_id = " is the Conversion ID.
  6. In the code, the number after "var google_conversion_label = " is the Conversion Label. You can leave the Conversion Label field blank if there is no google_conversion_label in the code box.

Learn more about the remarketing tag or how to set up AdWords Dynamic Remarketing.

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