Notification

G Suite is now Google Workspace: everything your business needs to get work done.

Release notes

Release notes for Google Tag Manager

27 March 2023

  • Server-side tagging: The Google Analytics: GA4 tag in server containers now sends data to regional data centres based on where the user is located.

24 March 2023

  • Server-side tagging: The Floodlight Sales tag in server containers encrypts the Revenue value if it is set in the server container. Learn more.
  • Server-side tagging: The Floodlight Counter and Floodlight Sales tags include custom event parameters that start with x-dc-. Learn more.

22 March 2023

  • Server-side tagging: New server containers no longer have the Google Analytics: Universal Analytics client pre-installed. However, the Google Analytics: Universal Analytics client is still available as a client type for manual setup.

13 March 2023

2 March 2023

22 February 2023

  • To help you find tagging gaps, Tag Assistant can now add untagged pages to the Tag coverage summary. Just open Tag Assistant and start browsing to the page in question.

7 November 2022

  • Server-side tagging improvements: New server-side Tag Manager containers now compress network traffic by default to improve latency.
  • Cloud Run and Google Tag Manager: We've added a guide on how to set up server-side tagging with Cloud Run

29 August 2022

  • Added a Conversion Value field to the Server-side Tag Manager Google Ads Conversion Tracking tag.

17 August 2022

  • Launched Tag coverage summary,  which helps you quickly see which pages of your website have the Google tag installed. 

14 April 2022

  • Server-side tagging may now collect aggregate information such as how the service is used, and how and what tags are deployed. We may use this data to improve, maintain, protect and develop the service as described in our privacy policy, however, we will not share this data with any other Google product without your consent.

25 March 2022

  • The Tag Manager Consent APIs, that should be used when writing your own template or Custom HTML tags, have been updated so that consent updates are processed before any queued items in the data layer. This ensures that all tags fired by the same event see the same consent state. A gtagSet API for setting configuration information such as ads_data_redaction and url_passthrough in the dataLayer for all containers has also been added.

24 March 2022

11 January 2022

16 September 2021

08 September 2021

12 August 2021

  • Cross-domain measurement will now work when the Server-managed IDs setting is enabled in server-side clients. Simply enable cross-domain measurement in your client-side container. Note: the source and destination sites must both use server-side Tag Manager, and the server containers must be in the same account.

20 July 2021

09 June 2021

20 April 2021

16 March 2021

3 March 2021

  • Launched the BigQuery API for server-side Tag Manager.
  • ClickTale tag is obsolete and no longer supported.

28 January 2021

5 November 2020

  • Added ability to edit multiple items simultaneously with bulk actions.

3 October 2020

  • Launched improved search functionality: Supports search across all items and metadata.
  • Added ability to select multiple items and perform operations on those items in bulk.

16 September, 2020

2 September 2020

  • Container notifications: To stay up to speed on activity in your Tag Manager containers, you can turn on email notifications about key actions.

4 August 2020

  • Consent mode (beta): Consent mode allows you to adjust how your Google tags behave based on the consent status of your users. You can indicate whether consent has been granted for Analytics and Ads cookies. Google's tags will dynamically adapt, only utilising cookies for the specified purposes when consent has been given by the user.

30 June 2020

  • Server-side Google Tag Manager: Server-side tagging allows Tag Manager users to move measurement tag instrumentation out of their website or app and into server-side processing via Google Cloud.

17 June 2020

28 May 2020

18 March 2020

23 January 2020

  • Fixed issue where history and click triggers failed to import.

7 November 2019

2 October 2019

28 August 2019

3 August 2019

10 June 2019

23 May 2019

25 April 2019

  • Launched tag templates for Quora Pixel and Pinterest Tag.

26 March 2019

  • Launched trigger groups.
  • Users added to an account will receive an invitation to join the account. Learn more.
  • Integration with Google Marketing Platform user management. Learn more.

5 March 2019

  • Scroll Depth triggers and YouTube Video triggers now have an option to specify when the trigger should be enabled. For best results, Scroll Depth triggers should use Window Load (gtm.load), and YouTube Video triggers should use DOM Ready (gtm.dom).

29 January 2019

  • Size warnings will appear on the Versions pages of very large containers. Learn more.

23 January 2019

  • Updated user interface design.

10 October 2018

7 September 2018

15 August 2018

  • Added ability to enable built-in variables on the fly in variable selection menus.
  • Added ability to inspect and highlight code differences between versions in custom HTML tags.

25 July 2018

  • Updates for Google Marketing Platform.
  • Minor UI improvements to the Accounts screen.

16 March 2018

  • Launched zones. 360 customers can link additional Tag Manager containers so that the linked containers can fire tags on your website.
  • Minor bug fixes.

8 March 2018

  • For users that are eligible to accept the terms of the Data Processing Amendment, you can now add contacts and legal entities.

1 March 2018

  • Built-in variable detail pages now show a list of where they are being used.

21 February 2018

  • The preference for the number of rows to display on large tables will now persist within the same browser.

14 February 2018

  • When you type '{{' in a custom HTML tag editor or a custom JavaScript variable field, a suggested variable dropdown will appear.
  • Minor bug fixes and UI improvements.

30 January 2018

  • Tag Manager no longer officially supports container functionality in Microsoft Internet Explorer 8. Containers should load, but there may be inconsistencies in how some triggers and settings behave. Example: Link Click, Form Submit and History Change triggers that use the Wait for Tags or Check Validation settings may not function as expected.
  • Minor bug fixes and UI improvements.

17 October 2017

10 October 2017

  • Launched Conversion Linker tag to support ad click information in first-party cookies.

12 September 2017

6 September 2017

  • Launched ability to send enhanced ecommerce data to Universal Analytics properties from Android and iOS apps that use the Firebase SDK.

30 August 2017

22 August 2017

  • Launched the Xtremepush tag.
  • Added filtering/searching functionality to tables, making it easier to find particular tags, triggers, variables, etc.

11 July 2017

  • Triggers are now colour-coded in the UI to indicate type.
  • More than one trigger may be selected at a time when applying triggers to a tag.

1 June 2017

18 May 2017

  • Vendor tags launched for DistroScale, Lytics and Oktopost.

26 April 2017

  • UI improvements to the Accounts screen, including:
    • The top navigation will not appear until you have selected a container.
    • You can access the Admin controls for an account by clicking the gear icon to the right of the account name.
  • The publishing workflow has changed. Click Preview to put a container into preview mode. Click Submit to create a version of your container, publish or request approval. Learn more about the publishing, versions and approvals workflow.
  • Workspace approvals now available for Tag Manager 360 customers.

30 March 2017

  • Tag Manager API version 2 launched.
  • Notes now available for tags, triggers and variables. Click the more actions menu action menu and select Show Notes to access.

1 February 2017

  • Added ability to create new variables from variable selection dropdown menus in some tag and variable editors.
  • Various minor bug fixes and UI enhancements.

16 November 2016

  • Data Processing Amendment is now available for EU, Switzerland and other businesses subject to the territorial scope of the national implementations of Directive 95/46/EC.
  • The Audience Centre 360 tag is now available.

24 October 2016

  • New triggers for Firebase automatically collected events.
  • Select Firebase suggested event parameters based on the event that you're working with.
  • New container type for AMP pages.
  • New tag templates for AMP containers:
    • Adobe Analytics
    • AdWords
    • AT Internet
    • Burt
    • Chartbeat
    • Clicky
    • comScore
    • Cxense
    • DoubleClick
    • Google Analytics
    • Krux
    • LinkedIn
    • Linkpulse
    • Médiamétrie
    • mParticle
    • ÖWA
    • Parse.ly
    • Piano
    • Quantcast
    • Segment
    • SimpleReach
    • Snowplow
    • Webtrekk

18 October 2016

  • New tags templates launched as part of the Vendor Tag Template Programme:

    • Nielsen DCR Static Lite Tag
    • Shareaholic
  • Fixed a bug with usability on mobile browsers.

28 September 2016

  • New tags templates launched as part of the Vendor Tag Template Programme:

    • AB TASTY Generic Tag
    • Bing Ads Universal Event Tracking
    • Bizrate Insights Buyer Survey Solution
    • Bizrate Insights Site Abandonment Survey Solution
    • Hotjar Tracking Code
    • Infinity Call Tracking Tag
    • Intent Media – Search Compare Ads
    • K50 tracking tag
    • LeadLab
    • Message Mate
    • Optimise Conversion Tag
    • Personali Canvas
    • Placed
    • Pulse Insights Voice of Customer Platform
    • Quantcast Audience Measurement
    • SaleCycle JavaScript Tag
    • SaleCycle Pixel Tag
    • Survicate Widget
    • Yieldify
  • Google Optimise tag template launched.
  • Guidance for installing the Tag Manager container snippet has changed. Learn more in this Help Centre and in the Developer Guide:
    • JavaScript snippet should now be implemented in the <head>.
    • New container snippets will use HTTPS by default.
  • Enable Display Advertising Features tickbox moved to More Settings → Advertising.

14 September 2016

  • Rubbish bin launched, which enables you to review and restore accounts and containers before they are permanently deleted.
  • Twitter Universal Website Tag launched.
  • Various bug fixes.

29 August 2016

  • Workspaces launched.
  • Changes to how permissions works:
    • Access levels have been renamed. Users who previously had 'View and Edit only' permissions on a container will now have 'Approve' access, which has the same rights on the container.
    • New access level, 'Edit', introduced to allow users to work on tagging without being able to create versions or publish.
  • Multi-container support for debug mode.
  • Various UI improvements.

12 August 2016

  • DoubleClick tags can now support up to 100 custom variables.

13 July 2016

  • Launched the Apsalar tag template.
  • Links to the Help Centre will now open in new tabs.
  • Dates represented in relative terms (e.g. 'one month ago') will now show a detailed timestamp in the hover tooltip.

22 June 2016

  • You can now switch between multiple Google accounts without having to log out and log back in again.
  • Fixed a bug that could cause Fire Once Per Page Load option to fire multiple times under certain conditions.

18 May 2016

  • Launched New Version of Google Tag Manager for Mobile Apps – Tag Manager for mobile is now integrated with Firebase. Firebase is Google’s new mobile app platform, which provides end to end development tools and analytics. Learn more about what is new with Tag Manager for mobile.
  • Custom HTML tags: Limit increased to 100kb. Please note that tags approaching this limit may experience some UI impact. Additionally, this increase does not change the limits to overall container size, so tags of this size should be used sparingly.

21 January 2016

13 January 2016

  • Launched container activity page, available from the container menu on the admin page.
  • Various improvements and bug fixes.

23 November 2015

11 November 2015

  • Launched the Criteo tag template
  • Bug fix for Google Analytics experiment variables
  • Bug fix for some dialogue rendering issues in Firefox

21 October 2015

  • Fixed a problem with persistent fragments remaining in URL Variables when making changes to the Component Type menu.
  • Various additional bug fixes.

23 September 2015

  • Minor bug fixes.

16 September 2015

  • Various bug fixes.

19 August 2015

  • Tag sequencing launched.
  • Can now export a version from the Actions menu on the Versions page.
  • Added App Version Name built-in variable for Android containers.

13 August 2015

  • Various bug fixes.

31 July 2015

  • Various improvements to custom HTML editor.

21 July 2015

  • Crazy Egg tag template launched.
  • Perfect Audience Pixel tag template launched.
  • Various bug fixes.

16 July 2015

  • Launched Folders.
  • Custom HTML fields now have syntax highlighting and colouring.
  • Warning when using document.write in Custom HTML tags without ticking the 'support document.write' box

8 July 2015

  • When in Preview Mode, you can now share previews from the Container Overview's Preview card and from the actions dropdown menu on each entry listed on the Versions page.
  • Various UI improvements.

16 June 2015

  • Implemented better handling of two-factor authentication errors.
  • Fixed a problem when installing container snippet for old containers.
  • Fixed a problem with clearing the Tag Priority setting.
  • Addressed a problem with the Universal Analytics tag anonymisation of IP addresses.
  • Fixed an issue with goal id conversion for content experiments.
  • Click listener options are now labelled 'All Elements' and 'Just Links'.

3 June 2015

  • Many new tag types.
  • Full activity shown on versions.
  • 'Show more' button on Recent Activity.
  • Other bug fixes and performance improvements.

28 May 2015

  • Various UI performance improvements.

20 May 2015

  • All new accounts are created in V2. Any requests from V1 will be directed to the V2 interface.
  • Various UI performance improvements.

1 April 2015

  • Opt-in migration to V2 now available. Learn more
  • DOM Element Variables may now use CSS selectors.

26 March 2015

  • Adometry tag added to list of tag templates
  • Account Level Change History now available. See Admin → Account Activity.
  • Element Attribute added to list of auto-event variable types.

12 March 2015

  • Various bug fixes.

5 March 2015

  • Bizo tag rebranded as LinkedIn.
  • Various bug fixes.

26 February 2015

  • When creating new tags, triggers or variables, the name field is now at the top of the form. You will be prompted to rename the tag in the final step if the default name is not modified.
  • Various bug fixes.

18 February 2015

  • Added ability to use CSS selectors as operators when setting up triggers.

12 February 2015

  • Mobile containers now supported in V2.
  • Floodlight integration and approvals now supported in V2.
  • Ability to see and restore deleted container versions.
  • Consolidated several fields into Fields to Set, and added drop down to allow users to select the field name.
  • Bug fix for version notes.

5 February 2015

  • Tables can now be sorted in V2.
  • Improved error messages in V2.

28 January 2015

  • Minor bug fixes and UX improvements.

22 January 2015

  • Localisation added to V2.
  • Ability to select a language preference in V2 (Gear menu → Settings).
  • Various additional bug fixes.

14 January 2015

  • Changes to the Accounts screen in V2.
  • Bug fix for pages served with XML media types.
  • Various additional bug fixes.

8 January 2015

  • Share Preview support added to V2.
  • Various bug fixes.

10 December 2014

  • Container Import/Export:
    • Export format has been modified to match the JSON format used in the external API.
    • Various bug fixes.
  • Google Trusted Stores Tag adds new fields for badge position and locale.
  • IDFA collection is now available for Universal Analytics on iOS. Use the 'Enable Advertising Features' tickbox on the Universal Analytics tag.
  • Auto-event click tracking:
    • Click Listeners (V1) and Click Triggers (V2) now use JavaScript event capturing when possible. This fixes certain cases of code in the page interfering with Google Tag Manager. This does not apply to link clicks.
    • 'Check validation' will default to true for Link Click and Form Submit triggers in V2.
  • Bug fix for Referrer macro for when referrer field was empty and macro was based on a component of the URL.
  • Bug fix for Debug Mode, addressing behaviour for URLs ending in a hash.

21 November 2014

  • Locale field in the Trusted Stores tag is now required.
  • Added API support for built-in variables.

12 November 2014

  • V2: Tag, Trigger and Variable lists are now sorted by name alphabetically.
  • V2: Timer trigger event name fixed.
  • V2: User settings page added.
  • V2: Bug fix for Save button on the tag page for 'Some Pages' interactions.
  • API validation bug fixes.

29 October 2014

  • Various bug fixes to Preview Mode, ComScore tag, Google Trusted Stores tag and the API.

15 October 2014

  • Version 2 beta now available! Includes major revision to the user interface and new workflows. Learn more
  • Launched API that allows you to control your accounts and containers programmatically. Learn more.
  • Container import/export is now available to all users. Learn more

2 October 2014

  • Google Trusted Stores is now available for users in the United Kingdom, France, Germany, Australia and Japan.

17 September 2014

  • AdWords Conversion Tracking: Conversions will now appear in AdWords if you have AdWords tags in Android containers. Republish your app for this to take effect.

5 September 2014

  • Improvements to Debug Mode stability:
    • Nested values that had circular references now handle that gracefully by displaying the keyName.
    • Events pushed on the data layer by macros are no longer displayed in debug mode (but still work in live mode.)
  • As the result of a bug fix, all macros used in Custom HTML tags and Custom JavaScript macros will now return the same value for the duration of an event. Click here for more info and how to work with the new behaviour.

27 August 2014

  • Fix for Debug Mode when certain JavaScript macros follow the bad practice of pushing to the dataLayer.
  • Fields to Set on Universal Analytics tags no longer requires the use of a JavaScript macro to get a boolean value.

22 August 2014

  • AdWords Conversion Tracking Tag: Conversion Value is now an optional field.
  • AdWords Conversion Tracking Tag: New field for Currency Code.
  • Floodlight Sales Tag: Product reporting now supported.

31 July 2014

  • Implemented Universal Analytics enhanced e-commerce support for iOS.
  • Enhanced control of dispatching for iOS.

25 July 2014

5 July 2014

  • Various fixes for Debug Mode.

1 July 2014

4 June 2014

  • Support for new Universal Analytics 'Enhanced E-commerce' plug-in. Allows Universal Analytics tag users to track purchases, refunds, product impressions, etc with GTM. Refer to Ecommerce Tracking (Universal Analytics) for more information.

21 May 2014

  • 2-Step Verification is now enabled as an administrative option for changes to JavaScript macros, custom HTML tags and user settings.

15 May 2014

  • Bug fix for <area> tags for auto-event tracking (will now be tracked by Link Click Listener).
  • Bug fix for Universal Analytics tag in Internet Explorer. In certain circumstances, the first pixel sent by this tag was dropped in IE.

6 May 2014

29 April 2014

  • Bug fix to the Universal Analytics tag: The legacyHistoryImport field now works correctly on 'Fields to Set'.

22 April 2014

  • Additional improvements to URL macros: Added ability to grab fragments or hostnames from arbitrary URLs.

15 April 2014

  • Improvements to URL macros: Added ability to fetch specific parts of referring URL and the auto-event variable 'Element URL'.
  • Added Display Advertising Features to the Universal Analytics tag, enabling features such as Demographics and Interest Reports, Remarketing with Google Analytics and DCM Integration.

8 April 2014

  • Universal Analytics:
  • Minor bug fixes:
    • Fixed issue in which the gtm.dom event would fire early in IE8 for large, complex pages.
    • Improved instructions for finding tracking code for Google Analytics.

18 March 2014

  • Constant string macro: Limit increased to 1024 characters.
  • Lookup table macro: Fixed UI so that when Lookup Table is selected, the header of the second column is updated to properly include the macro name.
  • Form submit listener: fix to issue when form has an input named 'action'.
  • Content experiments for mobile apps: New feature adds the ability to run content experiments directly from within Google Tag Manager.

11 March 2014

  • Minor UI changes to tag/rule/macro edit pages: Removed Create Version/Publish toolbar

4 March 2014

  • Auto Event History Listener: Similar to the other auto-event tracking tags (e.g. Click Listener, Form Listener), we've added a new tag type under 'Event Listeners' called the 'Browser History Listener'. Once executed, this tag will listen for changes to the page's history. These History events typically happen when the URL fragment (hash) changes in an Ajax app, or when a site is using the HTML5 pushstate APIs. This event listener is useful for tracking virtual pageviews.
  • Fix for JavaScript Error Listener tag: Error source URL macro now works properly.

Was this helpful?

How can we improve it?

Need more help?

Try these next steps:

Post to the Help Community Get answers from community members
true
Search
Clear search
Close search
Main menu
11744658240654689335
true
Search Help Centre
true
true
true
true
true
102259
false
false