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The Google Analytics: GA4 Configuration tag is now the Google tag. GA4 Configuration tags in a web container will be automatically migrated starting in September. There are no changes to your existing measurement and there is no action required from you. Learn more

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Data layer

The data layer is a JavaScript object that temporarily stores data about user interactions with a website or app. You can use Data Layer variables in Google Tag Manager to access the stored data and use them in your tags.

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