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The Google Analytics: GA4 Configuration tag is now the Google tag. GA4 Configuration tags in a web container will be automatically migrated starting in September. There are no changes to your existing measurement and there is no action required from you. Learn more

Destination ID: Definition

A destination ID is an identifier that represents the destination; i.e., the connected Google product, such as Google Ads or Google Analytics. The Google tag uses destination IDs to load destination-specific settings and to route events.

For Google Ads, the destination ID is the same as the conversion tracking ID, for example AW-98765.

For Google Analytics, the destination ID is the same as your web data stream's Measurement ID, for example G-12345.

An illustration demonstrating where to locate Destination IDs on Google tag.

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