আপনি যে পৃষ্ঠাটির জন্য অনুরোধ করেছেন সেটি বর্তমানে আপনার ভাষায় উপলভ্য নয়। আপনি পৃষ্ঠার নিচে অন্য কোনও ভাষা বেছে নিতে পারেন বা Google Chrome-এর বিল্ট-ইন অনুবাদ ফিচার ব্যবহার করে আপনার পছন্দের ভাষায় যেকোনও ওয়েবপৃষ্ঠা অবিলম্বে অনুবাদ করতে পারেন।

Set up your Google tag

The Google tag lets you send data from your website to connected Google product destinations to help you measure the effectiveness of your website and ads. The Google tag is currently only accessible and configurable from Google Ads and Google Analytics 4.

Google Tag Manager doesn’t support all Google tag functionality yet. Learn more

A concept illustration demonstrating how to set up your Google tag.

As website technologies such as cookies continue to evolve due to privacy, browser, and regulatory changes, having high-quality, site-wide tagging is important to help ensure you’re getting the most accurate measurement.

To start collecting data, you need to put the Google tag in the code of your website. The Google tag must be on every page that has data you want to collect.

Once you've set up your Google tag you can:

  1. Configure your Google tag settings
  2. Manage your Google tag (optional)
  3. Manage your Google tag users (optional)
Note: All global site tags have been converted into Google tags. If you have a global site tag on your website, you don’t need to update your site to use the Google tag.

For subtitles in your language, turn on YouTube captions. Select the settings icon Image of YouTube settings icon at the bottom of the video player, then select "Subtitles/CC" and choose your language.


What is a destination?

A destination is a Google measurement product account that is connected to, shares configuration with, and receives data from a given tag. A destination ID is an identifier that represents the destination; i.e., the connected Google product. These IDs are primarily used by the tag to load destination-specific settings and to route events.

Currently, only the following can be destinations:

  • Google Ads accounts
  • Web data streams in Google Analytics 4 properties

How to find your tag IDs

You can find all of your tag IDs in the “Your Google tag“ section of the “Configuration“ tab.

An illustration demonstrating where to locate Tag IDs on Google tag.

Tag ID: A tag ID is an identifier that you put on your page to load a given tag. Your tag ID is displayed under the Google tag on the left side of the Google tag “Configuration“ tab. By default, only a single tag ID is displayed when there is only one destination.

A single tag can have multiple tag IDs. You’ll see a “main” ID displayed. Sometimes multiple tag IDs are displayed after combining tags. If you remove a destination, it doesn’t change existing tag IDs.

Note: If you combine or split your tags, the main tag ID displayed in the tagging instructions snippet can change. You don’t need to retag your page if this happens. As long as you have one of the tag IDs on the page, it will load the same tag. This can be helpful if you are trying to deploy a tag via a CMS integration (also known as a “website builder“), but the CMS integration doesn’t accept a GT- tag ID. You can use an alias (AW-XXXXX or G-XXXXX) that is supported by the CMS integration.

Destination ID: A destination ID is an identifier that represents the connected Google product. These IDs determine which Google product accounts receive events sent by this tag.

For Google Ads, the destination ID is usually the same as the conversion tracking ID. For Google Analytics, the destination ID is usually the same as your web data stream's Measurement ID.

To see the destination ID, click the destination name. The “Destinations“ section of the “Manage Google tag“ tab lists all of your destinations, their IDs, and the date they were added.

Set up your Google tag from Google Ads instructions

Before you set up your Google tag, make sure you’ve set up conversion tracking for your website. On the "Set up a Google tag" page, select the option that best describes your situation and follow the instructions to install the tag:
  1. Use the Google tag found on your website (Recommended)
  2. Use a Google tag you already have
  3. Install a Google tag

Use the Google tag found on your website (Recommended)

Use the tag detected on your website to complete setup without making changes to your site’s code. Users for your account will be added as users on the tag. Learn more about managing your Google tag.

  1. Click Details to view your tag details.
  2. Click Finish.

Note: As a best practice, don’t add more than one instance of your Google tag to each page of your website.

Use a Google tag you already have

This option shows whether the tag was detected on the site you entered. Choose a tag labeled "On site" to complete setup without making changes to your site's code.

Note that if your site has low traffic volume, your tag may be shown as "Not detected". If you choose a tag labeled "Not detected", you may need to install it. Users for your account will be added as users on the tag. Learn more about managing your Google tag

If you have admin access to the tags listed, you’ll find them. If you can't find the tag you're looking for, you may not have the appropriate user permissions to make changes to that Google tag.

  1. Click Choose a tag to discover:
    1. The list of tags you have admin access to
    2. Tag IDs
    3. Where the tag was detected
      • If the tag is detected on the site you entered, you can choose a tag labeled “On site” to complete setup without making changes to your sites’s code. If you choose a tag labeled “Not detected,” you may need to install it.
  2. Select the Google tag you want to use, then click Confirm.

Install a Google tag

You can install the Google tag 2 ways:

Using a website builder

You can use a website builder or content management system (CMS) such as Wix or Duda to deploy your Google tag. Select your website builder and follow the instructions to finish setting up your Google tag without making changes to your code. If you are trying to deploy a tag via a CMS or Website builder integration, but the CMS integration doesn’t accept a GT- tag ID, you can use an alias (AW-XXXXX or G-XXXXX) that is supported by the CMS integration.

You can finish setting up your Google tag without making changes to your code if you manage your site using one of these platforms:

Learn more about installing your Google tag with a website builder.

When you’re finished with your installation, click Done and we’ll scan your website.

Click Done to finish your Google tag setup.

Install manually

Choose this option if it’s your first time setting up the tag for a conversion action in your account and you haven’t installed the Google tag.

  1. To install the tag, copy and paste it into the code of every page on your website immediately after the <head> element. Don’t add more than one Google tag to each page. An animation that demonstrates how to install the Google site tag for conversion tracking in Google Ads. Here’s an example of a Google tag, where “TAG_ID” stands for the tag ID that’s unique to your Google Ads account:

    <script async
    src="https://www.googletagmanager.com/gtag/js?id=TAG_ID"></script>
    <script>
    window.dataLayer = window.dataLayer || [];
    function gtag(){dataLayer.push(arguments);}
    gtag('js', new Date());
    gtag('config', 'TAG_ID');
    </script>
  2. (Optional) Modify the Google tag based on your preferences:
    1. If you don’t want the Google tag to add website visitors to your remarketing lists on initial page load, add the highlighted portion below to your Google tag’s 'config' command:
      gtag('config',' TAG_ID',{'send_page_view': false});
    2. If you don’t want the Google tag to set first-party cookies on your site’s domain, add the highlighted portion below to your Google tag’s 'config' command:
      gtag('config',' TAG_ID',{'conversion_linker': false});
      • Note: We don’t recommend doing this as it will lead to less accurate conversion measurement. If you want to disable the collection of remarketing data, add the highlighted gtag('set') command to your Google tag above the gtag('js') command. This will disable the collection of remarketing data for all configured Google Ads accounts.
        <script async
        src="https://www.googletagmanager.com/gtag/js?id=TAG_ID"></script>
        <script>
        window.dataLayer = window.dataLayer || [];
        function gtag(){dataLayer.push(arguments);}
        gtag('set', 'allow_ad_personalization_signals', false);
        gtag('js', new Date());
        gtag('config', 'TAG_ID');
        </script>
  3. Copy the Google tag, then add it to your website.
  4. Open the HTML for the page your customers reach on your website after they've completed a conversion; for example, the "Thank you for your order" page. This is called the conversion page.
  5. Between the head tags (<head></head>) of the page, paste your global site tag, then, any event snippets that apply to the page.
  6. Save the changes to your webpage.
  7. Click Done.
  8. Click Install event tag.
  9. Next to "Event snippet," select whether to track conversions on a page load or click.
    • Page load: Count conversions when customers visit the conversion page, such as a confirmation page for a purchase or sign-up. This is the default and most common option. Learn more about Google's security standards.
    • Click: Count conversions when customers click a button or link (such as a "Buy Now" button). An animated gif that depicts how to  edit event snippet preferences.
  10. Copy the event snippet, then follow the instructions to add it to your website, or click Download snippet to add it later.
    • If you're tracking conversions by page load, add the event snippet to the page you're tracking.
    • If you’re tracking conversions by click, add the event snippet to the page that has the button or link you’d like to track for clicks.
  11. Click Next.
  12. Click Done. An animated gif that shows the option to copy or download an event snippet within the Google Ads UI.
  13. Click Finish. If you’re tracking clicks on your website as conversions, follow the instructions in Track clicks on your website as conversions to add an additional piece of code to the button or link you’d like to track. This step is required for conversion tracking to work.
Note: As a best practice, don’t add more than one instance of your Google tag to each page of your website.

When you’ve set up your tag, you need to configure your Google tag settings.

You can launch Tag Assistant to test your conversion action/data collection.

Set up your Google tag from Google Analytics instructions

  1. Sign in to your Google Analytics account.
  2. Click Admin.
  3. At the top of the “Property“ column, use the dropdown selector to select the property that contains the data stream for which you want to set up your Google tag.
  4. In the “Property“ column, click Data streams.
  5. Click the data stream that you want to edit.
  6. Under “Google tag“, click Configure tag settings.
  1. In the “Your Google tag” section, click Installation instructions.
  2. In the “Installation instructions“ page, select either “Install with a website builder“ or “Install manually“:
    • Use “Install with a website builder" if you manage your site using a website builder (or “CMS platform“, like Wix or Wordpress). Select your website builder and follow the instructions to finish setting up your Google tag without making changes to your code.
    • If you choose to install manually, go to the “Install manually” section. On the screen, you’ll notice the JavaScript snippet for your account's Google tag. To establish a connection between your website and Google Analytics, copy and paste your entire Google tag snippet in the code of every page of your website, immediately after the <head> element. Your Google tag is the entire section of code that appears, beginning with:

      <!-- Global tag (gtag.js) -->

      and ending with

      </script>
Note: As a best practice, don’t add more than one instance of your Google tag to each page of your website.

It may take up to 30 minutes for data collection to start. You can then use the Realtime report to verify that you're receiving data.

When you’ve set up your tag, you need to configure your Google tag settings.

You can launch Tag Assistant to test your conversion action/data collection.

No tag found

It's possible for a destination to get in a state where it is not attached to a Google tag. In order for that destination to receive data, it must be connected to a Google tag.

If your destination is not connected to a tag, you will be notified when you open the Google tag page. You can choose to connect the destination to an existing Google tag or to create a new Google tag.

Related links

Was this helpful?
How can we improve it?
Search
Clear search
Close search
Google apps
Main menu
Search Help Center
false
false
true
true
102259
false
false