Google Surveys 360 users can get even more granular audiences with postal-code targeting.
Target Surveys based on postal codes
To pick an audience based on postal codes, select the postal codes option under the Sampling options location type dropdown menu. This will reveal a text entry field where you can enter one or more postal codes to target. Postal codes should be entered in a format supported for your target country, with multiple entries separated by commas – for example, 94105,94106,94107 for an audience in the United States. Postal-code targeted surveys are run with convenience sampling and without further targeting by age or gender due to the high granularity of the audiences.
Availability
Postal-code targeting is available under Audience > General population for the countries listed below. For each country, one or more postal code formats are supported. The supported formats for some countries are shorter than the full formats defined by addressing standards in those countries. For those countries, the postal codes you enter are treated as prefixes and your audience will include respondents in all full postal codes that begin with your entries. For example, entering 940,941,942 for the United States will include respondents in all full United States postal codes that begin with 940, 941, or 942.
| Country | Supported postal code formats * |
|---|---|
| Australia | 0000 |
| Austria | 0000 |
| Belgium | 0000 |
| Brazil | 00000 |
| Canada | A0A |
| Denmark | 0000 |
| Finland | 00000 |
| France | 00000 |
| Germany | 00000 |
| Greece | 000 00 |
| Hungary | 0000 |
| India | 000 000 |
| Italy | 00000 |
| Japan | 000 |
| Mexico | 00000 |
| Netherlands | 0000 |
| New Zealand | 0000 |
| Norway | 0000 |
| Poland | 00 or 00-000 |
| Portugal | 0000 |
| Singapore | 000000 |
| South Africa | 0000 |
| Spain | 00000 |
| Sweden | 000 |
| Switzerland | 0000 |
| Taiwan | 000 |
| Thailand | 00000 |
| Turkey | 00000 |
| United Kingdom | A0 or A00 or A0A or AA0 or AA00 or AA0A |
| United States | 000 or 00000 |
* "0" represents any number while "A" represents any letter.
Learn more about Google Surveys 360
To learn more about Google Surveys 360, please contact Google enterprise sales or a certified partner.