Last updated on September 26, 2018
Relevance and clarity
Question and answer texts must be relevant, clear, and directly relate to the content of your survey. Use of the proper question type and naming of your answers can greatly improve survey quality. Google reserves the right to adjust binary answers, pinning, randomization and opt-out responses.
Question text must be in full sentences and must exclude gimmicky or unnecessary punctuation, symbols, capitalization, spacing, or unnecessarily repeat words or phrases.Examples
Questions and answers must be written in a language that is comprehensible to the audience in the target country.
Grammar and spelling
Question text must not contain any misspellings or incorrect grammar.
For more information about the editorial policies, please check our Things to keep in mind when creating surveys.