Tips for a successful survey

Set up your survey

Now that you've defined your goals and target audience, take careful steps to set up your survey.

Who are you trying to reach?

Targeting options let you reach a variety of different audiences. Whether you're looking to get feedback about your website or poll the general population, selecting the right audience during the survey set-up process determines who sees and responds to your survey. You should know, based on your defined goals, what's important for you in an audience:

  • Do you want a representative sample of a country's population for a policy poll? If so, use general population targeting.
  • Do you want to reach users of Android phones about a new product you're developing? If so, target Android-smartphone users on the Google Opinion Rewards app.
  • Do you want to poll your website users before making a change to your site? If so, use the Website Satisfaction surveys.

How many responses do you need and how much are you willing to pay?

Pricing varies based on the number of questions you ask. The number of responses needed is up to you, but here are a few recommendations.

Additionally, standard surveys run through the Website Satisfaction product are free. Carefully select the right survey type to match your budget and data needs.

Review pricing

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