What are you hoping to learn from running this survey, and who are you hoping to learn this from?
Defining goals is an often-overlooked initial step in planning your survey. To get valuable data with insights that you can take action on, you first need to define exactly what you're looking to get out of running the survey, why, and from whom. Ask yourself these three questions to get started:
What data am I hoping to collect from this survey and why?
Who is my target audience?
What do I want to be able to accomplish when I have my final results?
Defining your goals may also involve seeing what other information is out there. Doing preliminary research into the question you're trying to answer could save you time and money. It can also give you ideas for what's missing from the current data and what specifically you'd like to answer.