Surveys 360 features

This information applies to Google Surveys 360, part of Google Marketing Platform.
Learn more about Google Marketing Platform.
Google Surveys 360 provides for Enterprise-only advanced capabilities described below.
  • Advanced geographic targeting: Target your surveys by zip code.
  • Remarketing: User-list targeting allows you to reach the right people at the right time, gain deeper insight into the 'why' and 'how' to complement campaign metrics and measure campaign awareness and recall.

Google Surveys 360 versus Google Surveys

  Google Surveys Google Surveys 360 Google Surveys 360 serviced through a certified Google Marketing Platform Partner
Perfect for… Mid-size companies for ad-hoc surveys Large enterprises with multiple users and advanced targeting needs
Pricing Starting at 10¢ per complete Varies (contact Sales for more details) Varies (contact reseller for more details)
Billing Credit Card Invoiced monthly Invoiced monthly
Representative Sample Yes Yes Yes
Respondent Source Network of online publishers or Google Opinion Rewards Network of online publishers or Google Opinion Rewards Network of online publishers or Google Opinion Rewards
Demographic targeting by gender, age, and geographic region Yes Yes Yes
Custom targeting with screening questions Yes Yes Yes
User-list targeting No Yes Yes
Postal Code targeting (where available) No Yes Yes
User and account administration Basic Via Google Marketing Platform administration (Platform Home) Via Google Marketing Platform administration (Platform Home)
Support and services Self-service Help Center and email Enterprise-level service, support and SLAs Enterprise-level service, support and SLAs
Legal entity Individual as owner Corporate entity as owner

Corporate entity as owner

 

Availability

  • Google Surveys 360 (direct) is available in the United States and Canada.
  • Google Surveys 360 (via Partner) is available in Europe, the Middle East and Africa (EMEA) and North America.
  • LATAM/APAC availability are in the planning stage, stay tuned!

Learn more about Google Surveys availability.

Was this helpful?
How can we improve it?