Google Surveys is available to researchers in countries listed in the availability article, who can target our surveys to different countries across two different audience types. Google Surveys 360 is currently available in the United States and Canada.
Google Surveys offers two panels of respondents:
- Internet users reading content on a network of web-publisher sites using Google Opinion Rewards for Publishers
- Smartphone users who have downloaded and signed up to use an Android app called Google Opinion Rewards
Within these panels, we offer representative targeting for some countries, and convenience targeting for others (described below). You can find a full description of the Google Surveys panels and methodology in this whitepaper or in the product overview.
Google Surveys doesn't support emailing surveys to a list of contacts, instead you can do this with a Google Form. This will enable you to send surveys with a link to your form and have the results automatically captured in a spreadsheet for review. All you need is a Google account to use Google Drive.
For more information please refer to the links below:
- Google Forms
- How to use Google Forms
- Google Drive Help Center
- System requirements and supported browsers
Targeting and sample types: representative vs. convenience
Representative targeting uses ground-truth data about a country’s population on three demographic dimensions (age, gender, and geography), and attempts to match the survey audience to reflect the same distribution of demographics. Google Surveys also uses weighting afterwards to more closely match the target population. We use the U.S. Census Bureau’s Current Population Survey (CPS) Internet Supplement as ground truth data in the U.S., and in other countries, we rely on a combination of government data and internal Google data sources.
Convenience targeting offers no guarantees of what age, gender, or sub-region within a country users will come from, but we do weight the results after the survey is complete, provided we have ground truth data available for the country and the demographics of the survey sample don’t vary too far from our ground truth data set (learn more about our weighting methodology here). You can check whether a country has weighting available in the chart below. We target these surveys to any users available who are located in the target country and speak the language your survey is created in (using their browser language settings). This creates a higher degree of sampling bias, but when weighting is possible, these surveys can still be useful for analyzing trends of cycles within a population.
In the following table, you can see details for each country in which we can survey users, what sample type we use, and what local languages we offer.
|Country||General-population targeting||Language||Android smartphone panel available||Weighting Available|
French (Android only)
|United Arab Emirates||Convenience||English||Yes|
Spanish (Android only)
Standard website-satisfaction surveys are currently available only in English-language markets. You can write your own custom website-satisfaction survey in any of the languages where general-population and Android-smartphone-users targeting is available (includes English, Spanish, Portuguese, German, Italian, Dutch, and Japanese). Note that custom website-satisfaction surveys are not free.
We will continue to roll out to additional countries over time.
Convenience Sampling in targeting UI
Convenience vs Representative Sampling
With a convenience sample, respondents will be surveyed on a first come first serve basis. Results will still be weighted by age and gender to match the country’s population if we have demographic data available for that country and the sample collected does not vary greatly from the country demographics. To understand the impact of weighting, you can consult the bias table at the bottom of your final survey results.
Learn more about the differences in our two sampling methodologies.