Analyze survey impact on your site
It's important to measure your site metrics before and after implementing Google Surveys, but “bounce rate” alone may not be the best measurement of success. Below we define the metrics that track user engagement, offer tips to measure your success, and answer some frequently asked questions to help you understand the impact of Google Surveys on your site.In this article:
- Tips to measure success
- Should I expect my bounce rate to increase by implementing Google Surveys?
- If a user bounces, does that mean they did not complete a survey?
- How can I increase my completion rate?
- How do I know what happened to the percentage of users that didn’t complete a survey?
- Is it recommended for publishers to track survey interactions using Google Analytics event goals?
- Is it recommended to adjust my bounce rate calculation by accounting for time on page?
- How does my bounce rate compare to other sites?
- What is the best approach to implementation and what are the potential results?
- Completion Rate is the percentage of users who earn access to your content by completing a survey or choosing the alternate action.
- Bounce Rate is the percentage of single pageview visits, e.g., visits in which the user left your site from the entrance page without clicking through to another page on your site.
- Events are user interactions with content that can be tracked independently. Examples of “Events” include Scroll Depth and Screen Time.
Tips to measure success
Publishers who track metrics and follow our best practices have been known to exceed our network average completion rate, maintain the same bounce rate, and generate more revenue. Here’re a few tips:
- Monitor 30-day averages for all metrics before and after implementing any new piece of content on your site.
- Understand traffic seasonality that may naturally affect the volume of users to your site.
- Track your metrics on a site, section, and page level where you implemented Google Surveys.
- Compare metrics to other sections and pages that don't have Google Surveys.