Types of Questions

The following question types are available for selection when creating your survey:

Question type Description Availability
Single answer

A user can select one answer from seven options.

When using single answer as a screening question, it’s best to avoid having binary answers such as “Yes” and “No”.

For this question type, answer options can be randomized or in a fixed order.

This question type can be served on the Google Surveys publisher network as well as the Google Opinion Rewards app.

It can also be used as a screening question.

Multiple answers

Up to seven options can be shown at once, including “None of the above.” Users can select one or more options.

Avoid using this answer option if you have conflicting answer choices in your question, such as a simple “Yes” or “No"; use the "Single answer" type instead. Also, avoid having an opt-out answer, as there is already an automatic “None of the above” choice provided.

For this question type, answer options can be randomized or in a fixed order.

This question type can be served on the Google Surveys publisher network as well as the Google Opinion Rewards app.

It can also be used as a screening question.

Open ended

Users can enter one- or two-word answers or a short phrase. Here are some tips for effective use of this question type:

  • This question type should not ask respondents two or more questions at a time.
  • If the unit of the answer is not stated in the question (e.g., “How long does it take to receive a delivery for an order you made online?” vs. “How many days does it take for you to receive a delivery for an order you made online?”), we suggest that you have placeholder text that says: “For example, 30 mins/2 days/3 weeks.”
  • When listing items in the question's placeholder text, separate items with commas.
This question type can be served on the Google Surveys publisher network as well as the Google Opinion Rewards app.
Rating scale Users can answer a question with a rating scale of 5, 7, 10, or 11 stars (e.g., “Not interested” to “Very interested”). This question type can be served on the Google Surveys publisher network as well as the Google Opinion Rewards app.
Rating scale with text Users can rate how they feel about a statement with a rating scale of 5, 7, 10, or 11 stars (e.g., “Not interested” to “Very interested”). This question type can be served on the Google Surveys publisher network as well as the Google Opinion Rewards app.
Rating scale with image

Users can rate how they feel about an image with a rating scale of 5, 7, 10, or 11 stars.

Accepts GIF, JPEG, and PNG formats. Images larger than 300x250 pixels will be shrunk to that size. Animated GIFs are not allowed.

Use this question type when asking the respondent to rate company logos or brand names. It is best to use basic descriptions or adjectives as the low-end and high-end scales of your ratings.

This question type can be served on the Google Surveys publisher network as well as the Google Opinion Rewards app.
Image with menu

Displays a large image and up to 5 answer options at once.

Accepts GIF, JPEG, and PNG formats. Images larger than 300x250 pixels will be shrunk to that size. Animated GIFs are not allowed.

For this question type, answer options can be randomized or in a fixed order.

This question type can be served on the Google Surveys publisher network as well as the Google Opinion Rewards app.

It can also be used as a screening question.

Two choices with image

Users see two answer options with the uploaded image of your choice.

Accepts GIF, JPEG, and PNG formats. Images larger than 300x250 pixels will be shrunk to that size. Animated GIFs are not allowed.

This question type can be served on the Google Surveys publisher network as well as the Google Opinion Rewards app.

It can also be used as a screening question.

Multiple answers with image

Displays a large image with up to 7 options shown at once, including "None of the above". Users can select one or more options.

Accepts GIF, JPEG, and PNG formats. Images larger than 300x250 pixels will be shrunk to that size. Animated GIFs are not allowed.

Avoid using this answer option if you have conflicting answer choices in your question, such as a simple “Yes” and “No." Use "Image with menu" instead. Also, avoid having an opt-out answer, as there is already an automatic “None of the above” answer choice provided.

For this question type, answer options can be randomized or in a fixed order.

This question type can be served on the Google Surveys publisher network as well as the Google Opinion Rewards app.

It can also be used as a screening question.

Side-by-side images

Displays two thumbnail images and asks the respondent to pick one.

Accepts GIF, JPEG, and PNG formats. Images larger than 125x125 pixels will be shrunk to that size. Animated GIFs are not allowed.

If you see on the question preview that your images are very small, hard to read, blurry or pixelated, you should probably use the format Large Image Choice.

For this question type, answer options can be randomized or in a fixed order.

This question type can be served on the Google Surveys publisher network as well as the Google Opinion Rewards app.
Large image choice

Displays up to 5 thumbnail images that can be enlarged, and allows the respondent to pick one.

Accepts GIF, JPEG, and PNG formats. Images larger than 300x250 pixels will be shrunk to that size. Animated GIFs are not allowed.

For this question type, answer options can be randomized or in a fixed order.

This question type can be served on the Google Surveys publisher network as well as the Google Opinion Rewards app.
Open ended with image

Asks the respondents an open-ended question with an uploaded image of your choice.

Accepts GIF, JPEG, and PNG formats. Images larger than 300x250 pixels will be shrunk to that size. Animated GIFs are not allowed.

Here are some tips for effective use of this question type:

  • This question type should not ask the respondents two or more questions at a time.
  • If the unit of the answer is not stated in the question (e.g., “How long does it take for you to receive a delivery for an order you made online?” vs. “How many days does it take for you to receive a delivery for an order you made online?”) we suggest that you have a placeholder text that says: “For example, 30 mins/2 days/3 weeks.”
  • When listing items in the question's placeholder text, separate items with commas.
This question type can be served on the Google Surveys publisher network as well as the Google Opinion Rewards app.
Video

Upload a video and ask respondents questions about the video.

This format is only available when targeting the Google Opinion Rewards app. Videos must be shorter than 2 minutes, and surveys with video questions can only have one screening question. Users can pause the video, but rewind and fast forward are not supported.

Videos must be public or unlisted and must have the advanced setting for "Allow embedding" turned on. They cannot be private. Visit the YouTube help center for instructions on how to change your video privacy settings and how to update your embedding settings.

While not required, we encourage all video survey creators to add captions to their videos.

This question type can be served to users only via the Google Opinion Rewards app.

Only one video is allowed per survey.

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