Search Ads 360 Help
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Search Ads 360
  • Coronavirus (COVID-19) resources
  • Setup and basics
    Search Ads 360 overviewSign in and navigateSupported engines, languages, and adsManage users, advertisers, and engine accountsTimeline for getting started with Search Ads 360Customer support handbook
  • Manage campaigns
    Create and edit campaignsTarget your campaignsBudget management with budget bid strategiesExperiment with ad copyTest landing pagesUpload bulk edits
  • Automate bidding
    About Search Ads 360 bid strategiesCreate and apply Search Ads 360 bid strategiesAuction-time bidding in Search Ads 360 bid strategiesSpecify Search Ads 360 bid strategy conversionsEdit/override a Search Ads 360 bid strategyEvaluate Search Ads 360 bid strategy performance
  • Measure results
    View and customize reportsSave, download, or schedule a reportCreate and apply labelsUse your business data to manage campaignsReporting columnsCreate and share executive reportsReporting for social campaigns
  • Learn
    Training for Search Ads 360New Search Ads 360 featuresFeature preview
  • Reporting columns
  • Facebook engagement metrics

Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Facebook engagement metrics

  • Cost per estimated ad recall lift
  • Cost per link click
  • Cost per new messaging conversations
  • Cost per page like
  • Cost per post comment
  • Cost per post engagement
  • Cost per post reaction
  • Cost per ten second video view
  • Cost per three second video view
  • Cost per unique link click
  • Estimated ad recall lift
  • New messaging conversations
  • Page likes
  • Post comments
  • Post engagement
  • Post reactions
  • Social clicks
  • Ten second video views
  • Three second video views
  • Unique link clicks
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