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Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns. While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

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Create and report on Google Ads location targets

Location targets can help you to improve your ROI by displaying your ads to customers in the areas where you do business or where your business is physically located, and not displaying your ads in areas that aren’t relevant to your business. For example, if your primary customers are in the eastern United States, but not in Washington, DC, you can specifically target your ads to the eastern states and exclude Washington, DC.

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