Specify Search Ads 360 bid strategy conversions

If you use Floodlight activities or Google Analytics to track activity on your site, you can create Search Ads 360 bid strategies that find the optimal bids for maximizing the number of conversions or the revenue generated on your site at a targeted cost per action (CPA), effective revenue share (ERS), or return on advertising spend (ROAS).

You can also use formula columns to define a custom KPI to optimize.