Specify Search Ads 360 bid strategy conversions
If you use Floodlight activities or Google Analytics to track activity on your site, you can create Search Ads 360 bid strategies that find the optimal bids for maximizing the number of conversions or the revenue generated on your site at a targeted cost per action (CPA), effective revenue share (ERS), or return on advertising spend (ROAS).
You can also use formula columns to define a custom KPI to optimize.
- Use Google Analytics conversions in Search Ads 360 bid strategies
- Use formula columns in bid strategies
- Use a custom Floodlight dimension in a Search Ads 360 bid strategy
- Specify an attribution model for a Search Ads 360 bid strategy
- Report on weighted actions
- Target Google Ads conversions in bid strategies