Search Ads 360 Help
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Search Ads 360
  • Coronavirus (COVID-19) resources
  • Setup and basics
    Search Ads 360 overviewSign in and navigateSupported engines, languages, and adsManage users, advertisers, and engine accountsTimeline for getting started with Search Ads 360Customer support handbook
  • Manage campaigns
    Create and edit campaignsTarget your campaignsBudget management with budget bid strategiesExperiment with ad copyTest landing pagesUpload bulk edits
  • Automate bidding
    About Search Ads 360 bid strategiesCreate and apply Search Ads 360 bid strategiesAuction-time bidding in Search Ads 360 bid strategiesSpecify Search Ads 360 bid strategy conversionsEdit/override a Search Ads 360 bid strategyEvaluate Search Ads 360 bid strategy performance
  • Measure results
    View and customize reportsSave, download, or schedule a reportCreate and apply labelsUse your business data to manage campaignsReporting columnsCreate and share executive reportsReporting for social campaigns
  • Learn
    Training for Search Ads 360New Search Ads 360 featuresFeature preview
  • Reporting columns
  • Bid strategy columns
  • Events columns

Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Events columns

These columns display details about data exclusion and seasonality adjustment events that are excluded from bid strategies.
  • Events column
  • Event column
  • Event description column
  • Event start time column
  • Event end time column
  • Event type column
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