Landing page test columns
These columns display data about landing page tests.
Landing page tests were deprecated on May 1, 2019. You are no longer able to create new tests in Search Ads 360, and any previously running tests have stopped running.
Historical metrics on your landing page tests will continue to be available in the Landing page tests tab. Learn more about reporting on landing page tests.
- Actions/visit % change column
- Actions/visit column
- Control actions column
- Control actions/visit column
- Control GA ecommerce conversion rate column
- Control GA goal completions column
- Control GA goal conversion rate column
- Control GA goal value column
- Control GA goal value/visit column
- Control GA revenue column
- Control GA revenue/visit column
- Control GA transations column
- Control GA visits column
- Control revenue column
- Control revenue/visit column
- Control trans column
- Control trans/visit column
- Control visits column
- Device target column
- End date column (landing page test)
- GA bounces column
- GA ecommerce conversion rate % change column
- GA goal value/visit column
- GA revenue/visit % change column
- GA revenue/visit column
- In landing page test column
- Is control column
- Is result column (landing page test)
- Landing page column (landing page test)
- Landing page test name column
- Landing page URL column (landing page test)
- Percent column (landing page test)
- Revenue/visit % change column
- Revenue/visit column
- Start date column (landing page test)
- State column (landing page test)
- Total visits column (landing page test)
- Trans/visit % change column
- Trans/visit column
- Visits column