Search Ads 360 Help
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Search Ads 360
  • Coronavirus (COVID-19) resources
  • Setup and basics
    Search Ads 360 overviewSign in and navigateSupported engines, languages, and adsManage users, advertisers, and engine accountsTimeline for getting started with Search Ads 360Customer support handbook
  • Manage campaigns
    Create and edit campaignsTarget your campaignsBudget management with budget bid strategiesExperiment with ad copyTest landing pagesUpload bulk edits
  • Automate bidding
    About Search Ads 360 bid strategiesCreate and apply Search Ads 360 bid strategiesAuction-time bidding in Search Ads 360 bid strategiesSpecify Search Ads 360 bid strategy conversionsEdit/override a Search Ads 360 bid strategyEvaluate Search Ads 360 bid strategy performance
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    View and customize reportsSave, download, or schedule a reportCreate and apply labelsUse your business data to manage campaignsReporting columnsCreate and share executive reportsReporting for social campaigns
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  • Reporting columns
  • Change history columns

Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Change history columns

These columns display data details on changes made to your account, including changes made by the user, sync updates, and automated changes from the Search Ads 360 bid strategy system.
  • Account column (in Change history)
  • Ad group column (in Change history)
  • All labels column
  • Bid strategy column
  • Campaign column (in Change history)
  • Change details column
  • Change type column
  • Entity changed column
  • System column
  • Time/User column
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