Bid strategy columns
These columns display performance metrics and settings for bid strategies.
- Bid strategy click-date aligned metrics
- Events columns
- % at max bid column
- % at min bid column
- % cost err at max bid column
- % cost err at min bid column
- % pos err at max bid column
- % pos err at min bid column
- Ad group target CPA column
- Ad group target ROAS column
- Bid strategy % of optimal cost column
- Bid strategy column
- Bid strategy conversion rate
- Bid strategy conversions column
- Bid strategy health column
- Bid strategy health status column
- Bid strategy max bid column
- Bid strategy min bid column
- Bid strategy revenue column
- Bid strategy status column
- Bid types column
- CPA target column
- Current keywords column
- Current product groups column
- Current product targets column
- Diff from target pos column
- Effective recommended mobile bid adjustment % column
- ERS target column
- Goal column
- High position (kw) column
- Low position (kw) column
- Max bid column
- Max CPA column
- Max ERS column
- Min bid column
- Monthly spend target column
- Optimal cost column
- Position constraint (kw) column
- Primary constraint column
- Recommended desktop bid adjustment % column
- Recommended mobile bid adjustment % column
- Recommended tablet bid adjustment % column
- ROAS target column
- Target bid column
- Target column