Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Reporting columns

Reporting columns display performance metrics and campaign settings in reporting tables. Learn more about analyzing performance data in Search Ads 360.

Names and attributes columns

Microsoft Advertising sitelinks reporting columns

Landing page test columns

Baidu reporting columns

Bid strategy columns

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