New Search Ads 360 features

Q3 2020

August 2020

Automate bidding

If a Search Ads 360 bid strategy uses Floodlight conversions or Google Ads conversion tracking, you can combine it with Google Ads auction-time bidding to enhance campaign performance.
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Measure results

Sync and report on your Yahoo! Japan dynamic ads for search (DAS) campaigns, ad groups, dynamic targets, and dynamic ads in Search Ads 360.
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Q2 2020

June 2020

Automate bidding

Impression share bid strategies are now supported for Microsoft Advertising campaigns targeting "absolute top of page" and "top of page" (in addition to targeting "anywhere on page"). On July 15, 2020, Search Ads 360 will begin migrating your Microsoft Advertising campaigns that are managed by keyword position bid strategies to impression share bid strategies, when possible.
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Setup and basics

To continue to use Search Ads 360 to manage and report on your Yahoo! Japan campaigns, reauthorize Search  Ads 360 access to each of your Yahoo! Japan accounts by July 31, 2020. Reauthorization is required because Yahoo! Japan now uses OAuth 2.0 to allow Search Ads 360 to access your campaign data. 
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May 2020

Setup and basics

Search Ads 360 now supports Microsoft Advertising parallel tracking. Learn about migrating your accounts.
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Q1 2020

January 2020

Automated bidding

You can now set CPA and ROAS targets for Google Ads ad groups within intraday and auction-time portfolios.
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