New Search Ads 360 features
If a Search Ads 360 bid strategy uses Floodlight conversions or Google Ads conversion tracking, you can combine it with Google Ads auction-time bidding to enhance campaign performance.
Sync and report on your Yahoo! Japan dynamic ads for search (DAS) campaigns, ad groups, dynamic targets, and dynamic ads in Search Ads 360.
Impression share bid strategies are now supported for Microsoft Advertising campaigns targeting "absolute top of page" and "top of page" (in addition to targeting "anywhere on page"). On July 15, 2020, Search Ads 360 will begin migrating your Microsoft Advertising campaigns that are managed by keyword position bid strategies to impression share bid strategies, when possible.
Setup and basics
To continue to use Search Ads 360 to manage and report on your Yahoo! Japan campaigns, reauthorize Search Ads 360 access to each of your Yahoo! Japan accounts by July 31, 2020. Reauthorization is required because Yahoo! Japan now uses OAuth 2.0 to allow Search Ads 360 to access your campaign data.