Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Ad group target CPA column

Applies to Google Ads only

Displays the ad group ROI target for a Search Ads 360 cost-per-action (CPA) bid strategy.

The "Ad group target CPA" value influences the target CPA of the overall bid strategy.

This column will contain dashes (---) if no ad group target is in place. In other words, dashes will appear if the ad group is using a portfolio-level target.

Add this column to a report
  1. Navigate to an advertiser or lower scope.

  2. Click the Ad groups tab.

  3. Above the performance summary graph, click the Columns button.

  4. Next to Available columns, type the column name in the search box.

  5. Click + next to the column name in the Available columns list.





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