Notification

Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

August 2019

Automate bidding

Keyword position bid strategies will be deprecated for Yahoo! Japan campaigns on September 15, 2019. They will be replaced by bid strategies that target impression share.
8/12/19
Help center

Bing Ads is now Microsoft Advertising

Bing Ads has changed its name to Microsoft Advertising. We've updated the help center to refer to "Microsoft Advertising" instead of "Bing Ads." Learn more about the new brand name.
8/21/19

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