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Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Pause, resume, or remove a Microsoft Advertising remarketing target

Change the status of a campaign remarketing target

  1. Navigate to a Microsoft Advertising engine account or campaign.

  2. Click the Targets ▼ tab, and then click Remarketing targets.

  3. Click the Campaign remarketing targets tab.

  4. In the remarketing target's row, next to the check box, hover on the status icon, and then click the arrow ▼ to display the following options:
    • Active  Use to reactivate the remarketing target.
    • Paused Use to temporarily stop targeting remarketing list members.
    • Removed. Removes the remarketing target from the campaign. 

      Alternately, you can click Remove above the reporting table to remove a remarketing target.

      Campaign remarketing targets can only be removed one at a time.

      You can't reactivate a remarketing target after you remove it. You can only reapply the remarketing list.

Change the status of an ad group remarketing target

  1. Navigate to a Microsoft Advertising engine accountcampaign, or ad group.

  2. Click the Ad group remarketing targets tab.

  3. In the reporting table, select the check box next to one or more ad group remarketing targets. 
  4. Click Edit ▼, and then click Pause, Resume, or Remove

    You can't reactivate a remarketing target after you remove it. You can only reapply the remarketing list.

 

Remove a negative remarketing targets 

  1. Navigate to a Microsoft Advertising engine account, campaign, or ad group.

  2. Click the Targets ▼ tab, and then click Remarketing targets.

  3. Click the Excluded tab.
  4. To permanently remove remarketing targets that exclude members, under Campaign level or Ad Group level, click the check box next to remarketing target, and then click Remove.

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