About Search Ads 360 bid strategies
About bid strategy insights
To better understand how your bid strategies are performing, look for insights cards that appear on the bid strategies "Overview" page.
View insights about a bid strategy
- Navigate to a bid strategy.
Steps for navigating to a bid strategy
In the left navigation panel, click Bid strategies.
Click a bid strategy name from the reporting table.
Alternatively, you can do the following:
Click the more icon at the end of the navigation bar to display navigation options.
In the Agency list, click on the agency that contains the bid strategy. You can search for an agency by name or scroll through the list.
In the Advertiser list, click on the advertiser that contains the bid strategy.
In the Bid strategy list, click on the bid strategy.
Click Apply or press the Enter key.
Search Ads 360 displays the bid strategy page.
- Click the Overview tab.
If any insights are available, one or more cards will appear above the performance graph.
Types of insights
There are several kinds of bid strategy insights cards. Here's a description of each one.
Bid strategy control
- Pause a bid strategy
- Pause a campaign, ad group, or keyword
- Manually override bids
- Set bid constraints
Conversion delay impact
Recommended date range
Cost distribution in portfolio