Lost abs top IS (budget) column

Applicable to Google Ads and Yahoo! Japan only

Search lost absolute top impression share (budget), abbreviated as "Lost abs top IS (budget)", estimates how often your ad wasn’t the very first ad above the organic search results due to a low budget.

You can use this metric as a target to set your bid if you want to increase the percentage of your ads that show at the absolute top of the search results page.

Learn more about reporting on impression share in Search Ads 360.

Add this column to a report
  1. Navigate to an advertiser, Google Ads or Yahoo! Japan engine account, or lower scope

    If you have access to multiple advertisers, you can also view this column at the agency level.
  2. Click the Engine accountsCampaigns, or Ad groups tab.

  3. Above the performance summary graph, click the Columns button.

  4. Under "Available columns", click Quality and competitive.

  5. Click + next to the column name to add it to the "Selected columns" list.

  6. Click Apply.

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