Impr (abs top) % column

Applicable to Google Ads and Yahoo! Japan only

Search absolute top impression rate, abbreviated as “Impr. (Abs.Top) %”, is the number of impressions you’ve received in the absolute top location (the very first ad above the organic search results) divided by the total number of impressions you've received anywhere on the page. 

Search absolute top impression rate = Impressions on the absolute top/Impressions

Example

  • An ad has 200 impressions.
  • 50 of the impressions appear at the absolute top of the page.
  • Impr (abs top) % = 50 / 200 = 25%

You can use this metric to understand changes in click-through rate (CTR) caused by a change in the location of your ads on the search result page. We don’t recommend you use this metric as a target to set your bids because, sometimes, the metric may decrease as bids increase. This happens as higher bids may allow you to enter more competitive auctions in a worse location.

Learn more about reporting on impression share in Search Ads 360.

Add this column to a report
  1. Navigate to an advertiser, a Google Ads or Yahoo! Japan engine account or lower scope, or navigate to a bid strategy

    If you have access to multiple advertisers, you can also view this column at the agency level.
  2. Click the Engine accountsCampaignsAd groups, or Keywords tab. 

  3. Above the performance summary graph, click the Columns button.

  4. Under "Available columns", click Quality and competitive.

  5. Click + next to the column name to add it to the "Selected columns" list.

  6. Click Apply.

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