Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Auction-time bidding in Search Ads 360 bid strategies

View Floodlight conversion action sets in Google Ads

  1. Sign in to your Google Ads account or Google Ads manager account.
  2. In the upper right corner, click the Tools icon .
  3. Under Measurement, click Conversions.
  4. Click the Conversion action sets tab.
    The name of a Floodlight conversion set matches the name of a Search Ads 360 bid strategy with auction-time bidding enabled.
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