View auction-time settings in Google Ads campaigns

When you enable auction-time bidding in a Search Ads 360 bid strategy, a Target ROAS or Target CPA Smart Bidding portfolio strategy is created in Google Ads and the portfolio strategy is applied to each campaign managed by the Search Ads 360 bid strategy.

View auction-time campaign targets 

 

1. Navigate to a Search Ads 360 bid strategy.

   Steps for navigating to a bid strategy

   1. Navigate to an advertiser.

   2. In the left navigation panel, click Bid strategies.

   3. Click a bid strategy name from the reporting table.

      Alternatively, you can do the following:

      1. Click the more icon at the end of the navigation bar to display navigation options.

      2. In the Agency list, click on the agency that contains the bid strategy. You can search for an agency by name or scroll through the list.

      3. In the Advertiser list, click on the advertiser that contains the bid strategy.

      4. In the Bid strategy list, click on the bid strategy.

      5. Click Apply or press the Enter key.

   Search Ads 360 displays the bid strategy page.

2. Select a time range in the upper right corner.

3. Click the Campaigns tab.
4. View the Google Ads bid strategy type and target in the Engine bid strategy name column. 
   The name is Target ROAS if the Search Ads 360 bid strategy targets revenue. 
   If the Search Ads 360 bid strategy targets conversions, the name is Target CPA.

View auction-time bidding target in portfolio bid strategy settings 

1. Sign in to your Google Ads account.
2. In the upper right corner of your account, click the tool icon , then under "Shared library", click Portfolio bid strategies.
3. In "Portfolio bid strategies", click the name of the Target CPA or Target ROAS bid strategy you want to review.
4. In the "Strategy status" area of the "Portfolio strategy report", click the [Number] campaigns use this strategy link to review the specific campaigns that use the bid strategy you selected.
   Campaigns using a conversion action set generated by Search Ads 360 can't be added to Google Ads Smart Bidding strategies.