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Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Report on Microsoft Advertising dynamic targets

  1. Navigate to a Microsoft Advertising engine account, campaign, or ad group.
    Steps for navigating to an engine account
    1. In the left navigation panel, click All accounts.
      What if the left navigation pane isn't visible?

    2. Click the navigation bar to display navigation options.

    3. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    4. In the "Advertiser" list, click on the advertiser that contains the engine account.

    5. In the "Account" list, click on the engine account.

    6. Click Apply or press the Enter key.

    Search Ads 360 displays the engine account page.

  2. Click the Targets ▾ tab and select Other targets
    The "Ad group target name" column displays the name of the dynamic target.
    Search Ads 360 displays the type of ad group in the "Ad group unclassified target type" column which is available only on the Other targets page.
  3. By default, the reporting table displays engine metrics, such as clicks and impressions.
    To view metrics about Floodlight conversions that are attributed to the dynamic targets, from the View menu above the performance summary graph, select Actions or Sales.
  4. To download the report for offline analysis, click the download icon , which appears above the reporting table.

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