Create and manage search engine accounts

Turn Microsoft Advertising parallel tracking on or off

Microsoft Advertising parallel tracking helps load your landing page more quickly and can reduce lost visits. It sends customers directly from your ad to your final URL while click measurement happens in the background (without sending them to the tracking URLs first).

Enabling parallel tracking

Before you start

  1. If you haven't run a sync within the last 24 hours (either automatically through a scheduled sync or manually), sync the account. Wait a day after syncing, and then view compatibility issues.
  2. View and fix compatibility issues in your account.

Note that parallel tracking may introduce other issues not related to Search Ads 360, so make sure you fully understand the impact parallel tracking may have on your site or other tracking tools you may use. 

You have two choices for enabling parallel tracking:

  • Use a bulksheet to turn on parallel tracking for many accounts.
  • Turn on parallel tracking for one account at a time.

Use a bulksheet to turn on parallel tracking for many accounts

  1. Navigate to an advertiser.

    Steps for navigating to an advertiser
    1. Click the navigation bar to display navigation options.

    2. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    3. In the "Advertiser" list, click on the advertiser.

    4. Click Apply or press the Enter key.

    Search Ads 360 displays the advertiser page, which contains data for all of the advertiser’s engine accounts.

  2. Click the Engine accounts tab.

  3. Optionally, use two filters to show only Microsoft Advertising engine accounts that have not enabled parallel tracking.
    For the first filter, specify Engine is Microsoft Advertising.
    For the second filter, specify Parallel tracking is No.
    Filter by "Engine" is "Bing Ads" and "Parallel tracking" is "No"

  4. Add the "Parallel tracking" column to the reporting table.
    If you set the two filters in the previous step, the "Parallel tracking" column will contain "False" on each row of the table.

  5. Select the checkbox next to each Microsoft Advertising account.

  6. Click the download icon Download icon, which appears above the reporting table.

  7. Keep all of the default settings and click Download.

  8. In each row of the downloaded bulksheet, change the value of the "Parallel tracking" column to "on".

  9. Save the bulksheet and upload it to Search Ads 360.

When the upload successfully completes, the "Parallel tracking" column in the "Engine accounts" tab will contain "True" in each row.

Turn on parallel tracking for one account at a time

  1. Navigate to an advertiser.

    Steps for navigating to an advertiser
    1. Click the navigation bar to display navigation options.

    2. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    3. In the "Advertiser" list, click on the advertiser.

    4. Click Apply or press the Enter key.

    Search Ads 360 displays the advertiser page, which contains data for all of the advertiser’s engine accounts.

  2. Click the Engine accounts tab.

  3. Select the checkbox next to a Microsoft Advertising account.

  4. Click Edit and select Edit details.

  5. In the "Microsoft parallel tracking" section, make sure the View compatibility issues button does not appear (this button indicates compatibility issues that need to be fixed before you turn on parallel tracking). Then, select the Enable parallel tracking for this engine account checkbox and click Save.

 

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