Generated items column (cross-channel remarketing)

Applies to Google Ads RLSAs

Indicates whether Search Ads 360 is managing the RLSA in the specified number of Google Ads accounts. If Search Ads 360 is managing the remarketing list, the settings are shared with the remarketing list in Google Ads.

If Search Ads 360 isn’t managing the remarketing list, changes to the settings aren’t shared with the remarketing list in Google Ads, but Search Ads 360 will continue to add audience members.

Number active - indicates that Search Ads 360 is managing the remarketing list in the specified number of accounts.

Number blocked indicates Search Ads 360 is no longer managing the remarketing list in the specified number of accounts. Even though the status is blocked, you can still make changes to the settings in Search Ads 360, but the changes aren’t shared with the blocked accounts in Google Ads. For example, in Search Ads 360, you can change the membership status settings of a blocked list from 365 days to 15 days. The change wouldn’t be applied to the account in Google Ads. Changes made to the list in the Google Ads account won’t be shown in Search Ads 360 either. 

Search Ads 360 will continue to add audience members to a blocked remarketing list.

A list might be blocked in Search Ads 360 if a duplicate list already exists in Google Ads.

Dashes (---) indicate that the list wasn’t generated by Search Ads 360.

Add this column to a report

  1. In Search Ads 360, navigate to an advertiser.

    Steps for navigating to an advertiser
    1. Click the navigation bar to display navigation options.

    2. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    3. In the "Advertiser" list, click on the advertiser.

    4. Click Apply or press the Enter key.

    Search Ads 360 displays the advertiser page, which contains data for all of the advertiser’s engine accounts.

  2. In the left navigation panel, click Remarketing.

    The column appears by default.

Was this helpful?
How can we improve it?