Create budget plans

Review the budget plan

Review the budget plan settings, and then optionally edit earlier steps, or save the plan.

You can edit a plan any time before it starts.
During a plan, you can edit the target spend and pause or activate a budget bid strategy.
  1. Start creating a budget plan.
  2. Specify settings for each step, and then click Continue.
  3. In the Review plan details plan step, check the settings.
  4. Do either of the following:

    • Edit the plan.

      1. In the left navigation, click the step that you want to change. 
      2. Enter your changes. 
      3. Click Continue to complete and then save the plan.
    • Click Schedule plan.

      Search Ads 360 switches to the Budget plans tab which lists all the plans for the budget group. You can see if plans are running, not started, or completed.

If the plan is manual, that is, a budget bid strategy isn't managing spend automatically, you are required to manually change your campaign budgets and bids.

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