Features that change after migrating to parallel tracking

After you update your Google Ads accounts to support the URL options, the following Search Ads 360 features will work differently and may require you to make additional updates:

• New behavior when adding Google Ads accounts to Search Ads 360
• Landing page tests are no longer supported in Google Ads accounts
• Automated rules, scheduled edits, and formula columns no longer include macros
• Campaign copy doesn't copy Final URL Suffix to other engines
• New ways to add parameters to your URLs
• Syncing new tracking templates converts tracking URLs to start with HTTPS

New behavior when adding Google Ads accounts to Search Ads 360

When you add a Google Ads engine account, if the conversion API is enabled for your advertiser Search Ads 360 automatically does the following without waiting for you to run the first sync:

• Enables auto-tagging in your Google Ads account if it isn't already enabled
• Adds the following parameters to the Final URL Suffix in Google Ads:
  • gclsrc=aw.ds

  • {_dsmrktparam} 

These updates may place your account under review.

When you run the first sync, Search Ads 360 now does the following:

• Creates custom parameters for Search Ads 360 macros and traffics the custom parameters to Google Ads.

  The new custom parameters will place your Google Ads account under review (in addition to the review for any updates to the Final URL Suffix).
  
  Search Ads 360 macros will no longer available in the account. Instead, use the custom parameters Search Ads 360 created.

Automated rules, scheduled edits, and formula columns no longer include macros

If your automated rules, scheduled edits, or formula columns contain logic that relies on Search Ads 360 macros or that add macros to URLs or templates, update them to use custom parameters instead.

Campaign copy doesn't copy Final URL Suffix to other engines

When you copy Google Ads campaigns to other types of engine accounts, URL parameters in the Final URL Suffix are not copied into the other account. If the URLs in the destination account require these parameters, do one of the following:

• After the copy completes, add the parameters to the landing page URLs or URL template in the destination account
• Before you copy, add the parameters to the landing page URL in the Google Ads account

New ways to add parameters to your URLs

With the new URL options introduced by Google Ads, there are now a few different ways to add URL parameters in Search Ads 360. The method you use depends on the purpose of the URL parameters, the source of data for the URL parameters, and the type of engine account.

Examples of URL parameters

Determining the content of the landing page

Providing tracking data for the landing page

Some advertisers add scripts to their sites so they can collect tracking data on their own. For example, an advertiser may add a URL parameter to indicate that a visit came from a Google paid search click.

Here's how to pass a URL parameter such as src=google to provide tracking data for the advertiser's site:
Landing page URL: http://example.com?sid=1234567
Final URL suffix (Google Ads only): src=google
URL template (Microsoft Advertising and other non-Google Ads engines): {unescapedlpurl}?src=google

URL that is sent to the landing page:
http://example.com?sid=1234567&src=google

Providing data for a third-party tracking service

Some advertisers use tracking services in addition to Search Ads 360. 

Here's how to pass a URL parameter such as cid=99999 to a third-party tracker in addition to the parameters from the previous examples:
Landing page URL: http://example.com?sid=1234567

Google Ads only:
Final URL suffix: src=google
URL template: https://example.tracker.com/?cid=9999&lp={escapedlpurl}

Microsoft Advertising and other non-Google Ads engines
URL template: https://example.tracker.com/?cid=9999&lp={escapedlpurl}%3Fsrc%3Dgoogle

URL that is sent to the landing page:
http://example.com?sid=1234567&src=google

Syncing new tracking templates converts tracking URLs to start with HTTPS