Shared budget column

Google Ads and Microsoft Advertising only

Displays Yes if the campaign budget in Google Ads or Microsoft Advertising is managed by a shared budget.

Displays No if a Google Ads or Microsoft Advertising daily campaign budget isn't managed by a shared budget.

The engine automatically adjusts how your budget is spent across its campaigns to optimize performance. Shared budgets can be set in the engine account. You can't set up a shared budget in Search Ads 360.


Add this column to a report

  1. Navigate to an advertiser.
  2. Click the Campaigns tab.
  3. Select a date range.
  4. Above the reporting table, click the Columns button.
  5. In the search box, type Shared budget.
  6. Click the + sign to add the column to the Selected columns list.
  7. Optional, drag the column to position it in the reporting table.
  8. Click Apply.


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