Migrate Google Ads accounts to parallel tracking

Custom parameter names for migrated macros

The custom parameter names in the table below are reserved. Search Ads 360 uses these parameters to contain values from macros. If you already have custom parameters that use these names (either in Search Ads 360 or Google Ads), migrating macros to support parallel tracking will change the value of the parameters to contain a macro value. If you try to use these names when creating new custom parameters in Search Ads 360, Search Ads 360 will report an error and will not traffic the parameters you created to Google Ads.

Macro Description Custom parameter name and location
[*EngineAccountID*] The full Search Ads 360 ID of the engine account that contains the keyword.

Name: {_dsaccountid}
Location: Campaign custom parameters

[*EngineAccountType*] The type of engine account that contains the keyword. Search Ads 360 outputs the engine type in all capital letters, such as GOOGLE, MICROSOFT, YAHOO_JAPAN.

Name: {_dsaccounttype}
Location: Campaign custom parameters

[*Campaign*] The name of the campaign that contains the keyword, with + substituted for spaces. Name: {_dscampaign}
Location: Campaign custom parameters
[*CampaignID*] The full Search Ads 360 ID of the campaign that contains the keyword. Name: {_dscampaignid}
Location: Campaign custom parameters
[*Adgroup*] The name of the ad group that contains the keyword, with + substituted for spaces. Name: {_dsadgroup}
Location: Ad group custom parameters
[*AdgroupID*] The full Search Ads 360 ID of the ad group that contains the keyword. Name: {_dsadgroupid}
Location: Ad group custom parameters
[*searchterm*] Keyword text with + substituted for spaces. Name: {_dssearchterm}
Location: Keyword custom parameters (not visible in Search Ads 360)
[*TrackerID*]

The full Search Ads 360 ID for a Search Ads 360 item that can specify a landing page:

  • Keyword
  • Product group
  • Dynamic target

Name: {_dstrackerid}
Location: Custom parameters for keywords, product groups, and dynamic ad targets. These custom parameters are not visible in Search Ads 360.

Sitelinks inherit these custom parameters. 

[*KeywordID*]

The short-form ID for a Search Ads 360 item that can specify a landing page:

  • Keyword
  • Product group
  • Dynamic target

The short form ID is the letter p followed by the last digits of the full Search Ads 360 ID that are not preceded by zeros.

Name: {_dskeywordid}
Location: Custom parameters for keywords, product groups, and dynamic ad targets. These custom parameters are not visible in Search Ads 360.

Sitelinks inherit these custom parameters.

[*GCLID*]

To identify specific clicks on ads, Google Ads or Search Ads 360 can generate case-sensitive IDs called click IDs. Learn more about click IDs and when they are generated.

If you enable auto-tagging in Google Ads, Google Ads automatically appends the ID to your landing page URL in a parameter named gclid.  

If you want the click ID to be available in an additional parameter with a name other than gclid, use {gclid} ValueTrack parameter.

 

Instead of migrating this macro to a custom parameter, Search Ads 360 updates URLs to use the {gclid} ValueTrack parameter.

Macros that aren't migrated

Campaign Manager macros aren't migrated, and the Search Ads 360 macros in following table aren't migrated. Search Ads 360 leaves these macros in your URLs and URL templates. In accounts that use parallel tracking, the unmigrated macro values will not be available to your landing pages.

Macro Description
[*Part_Site*] The name of the Search Ads 360 engine account that contains the keyword, with + substituted for spaces.
[*AffiliateID*] The short-form ID of the engine account that contains the keyword.

The short-form ID for an engine account is the letter k followed by the last digits of the full Search Ads 360 ID that are not preceded by zeros.

[*Part_Comp*] The type of engine account that contains the keyword. Search Ads 360 outputs the engine type in all capital letters, such as GOOGLE, MICROSOFT, YAHOO_JAPAN.
[*KeywordIDNL*] The short-form ID without a letter. That is, the last digits of the full Search Ads 360 ID that are not preceded by zeros.
[*GCLSRC*]

If a click ID has been generated from a Google Ads account, this macro outputs aw.ds to identify that the click was on an ad managed by Search Ads 360. 

In Google Ads accounts that haven't migrated the conversions API, Google Analytics, and support for cross-channel remarketing, Search Ads 360 automatically appends the gclsrc=aw.ds parameter just before redirecting an ad click to the landing page. In a migrated account, Search Ads 360 adds the gclsrc=aw.ds parameter to the Final URL Suffix.

Google Analytics relies on this parameter to attribute traffic to Search Ads 360. 

If you want the click source to be available in additional parameters with names other than  gclsrc, it's recommended you add a static parameter to a Final URL Suffix.

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