Migrate Google Ads accounts to parallel tracking

Move tracking parameters and remove unsupported macros

Tracking parameters that your landing pages require should be moved from URL templates to a Final URL Suffix or to your landing page URLs. In addition, some macros are no longer supported in Google Ads engine accounts and should be removed.

Changing your landing page URLs may result in your account being placed under review by Google Ads

How to move tracking parameters

Any parameters in your URL templates that are required by your landing pages should be moved to the equivalent Final URL Suffix. For example, tracking parameters in a campaign-level URL template should move to a campaign-level Final URL Suffix. This includes any custom parameters that the Search Ads 360 migrations created. Tracking parameters with static values that are unique to each ad or keyword should be located in ad or keyword landing page URLs.

Parameters that remain in URL templates may not be available to your landing pages.

To move tracking parameters:

  1. Navigate to an advertiser.
    Steps for navigating to an advertiser
    1. Click the navigation bar to display navigation options.

    2. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    3. In the "Advertiser" list, click on the advertiser.

    4. Click Apply or press the Enter key.

    Search Ads 360 displays the advertiser page, which contains data for all of the advertiser’s engine accounts.

  2. Click the Engine accounts tab and select the check box next an engine account.

    Since this download may be very large, it's recommended you select only one engine account.

  3. Add the Final URL Suffix column to the reporting table.
  4. Click the download icon Download icon which appears above the reporting table.

  5. In the Scope list, keep the default setting, Current selection in table.

  6. In the Columns list, keep the default setting, Editable columns.

  7. In the download panel, select the following check boxes:

    • Accounts
    • Campaigns
    • Ad groups
    • Keywords
    • Product groups
    • Dynamic ad targets
    • Ads
    • App installs
    • Ad templates
    • Sitelinks
    • Include rows with no impressions
  8. Click Download.
  9. Scan each row in the downloaded report and do the following:
    • If the URL template column contains parameters that your landing pages require, move the parameters from the URL template column to the Final URL Suffix column in the same row.
      Learn more about properties for a Final URL Suffix
    • If the Sitelink URL template column contains parameters that your landing pages require, move the parameter from the Sitelink URL template column to the class="notranslate"Sitelink landing page URL column in the same row.
  10. Save the bulksheet and upload it back into Search Ads 360.

Examples of moving tracking parameters to final URL suffix

If a campaign's URL template specifies the following:
{unescapedlpurl}?c={_dscampaign}&src=search

Move the c={_dscampaign}&src=search parameters to the campaign's final URL suffix. When you're done, your campaign's URL template and final URL suffix will appear as follows:
URL template:     {unescapedlpurl}
Final URL suffixc={_dscampaign}&src=search

How to remove macros that can't be migrated

Some macros cannot be migrated. If you use these unmigratable macros, it's recommended you remove them and adopt an alternate tracking solution. Follow these steps to find and remove unmigratable macros in your account:

  1. Navigate to an advertiser.
    Steps for navigating to an advertiser
    1. Click the navigation bar to display navigation options.

    2. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    3. In the "Advertiser" list, click on the advertiser.

    4. Click Apply or press the Enter key.

    Search Ads 360 displays the advertiser page, which contains data for all of the advertiser’s engine accounts.

  2. Click the Engine accounts tab and select the check box next an engine account.

    Since this download may be very large, it's recommended you select only one engine account.
  3. Click the download icon Download icon which appears above the reporting table.

  4. In the Scope list, keep the default setting, Current selection in table.

  5. In the Columns list, keep the default setting, Editable columns.

  6. In the download panel, select the following check boxes:

    • Accounts
    • Campaigns
    • Ad groups
    • Keywords
    • Product groups
    • Dynamic ad targets
    • Ads
    • Ad templates
    • Sitelinks
    • Include rows with no impressions
  7. Click Download.
  8. In the downloaded report, search for unmigratable macros in the following columns:
    • URL template
    • Sitelink URL template
    • App tracking URL template
    • Keyword landing page
    • Ad landing page
    • Sitelink landing page URL
    • Product group landing page URL
  9. Remove the unmigratable macros. Then upload the bulksheet into Search Ads 360.

Find items in an account that still use macros

Instead of scanning each row of the bulksheets you downloaded in the previous sections to find macros, you can use the Search Ads 360 UI to quickly view URL templates or landing page URLs that specify Search Ads 360 macros:

  1. Navigate to a Google Ads engine account.

    Steps for navigating to an engine account
    1. In the left navigation panel, click All accounts.
      What if the left navigation pane isn't visible?

    2. Click the navigation bar to display navigation options.

    3. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    4. In the "Advertiser" list, click on the advertiser that contains the engine account.

    5. In the "Account" list, click on the engine account.

    6. Click Apply or press the Enter key.

    Search Ads 360 displays the engine account page.

  2. Click the account settings icon Settings button, which appears above the tabs.

  3. In the account settings, view the URL template and Final URL Suffix fields and look for any macros.

  4. To find campaigns, ad groups, and other items that specify macros in URL templates:
    1. Click any of the following tabs:
      • Campaigns
      • Ad groups
      • Keywords
      • Ads
      • Targets ▼, then select Product groups or Dynamic ad targets
      • Extensions ▼, then select Sitelinks
    2. From the View menu select the Entities with a macro in URL template reporting view.

    The reporting table adds the URL template column and a collection of filters that shows only items with macros.

  5. To find items that specify macros in Landing page URLs:
    1. Click any of the following tabs:
      • Keywords
      • Ads
      • Targets ▼, then select Product groups or Dynamic ad targets
      • Extensions ▼, then select Sitelinks
    2. From the View menu select the Entities with a macro in Final URL reporting view.

    The reporting table adds the Landing page column and a collection of filters that shows only items with macros.

The macros appear in the URL template column and the Landing page column. Note that the view does not include macros you may have added to the Final Mobile URL in Google Ads since Search Ads 360 doesn't sync in Final Mobile URLs.

The filters do not match custom parameters that were created as part of the macro migration. For example, the view does not display an item with the following URL template:
{unescapedlpurl}?c={_dscampaignid}

However, the view does display an item with the following URL template:
{unescapedlpurl}?c=[*CampaignID*]

Next steps

  1. See if there are any remaining compatibility issues in your account.
  2. Optionally try parallel tracking in specific campaigns.
  3. Enable parallel tracking.
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