Recommended desktop bid adjustment % column

Displays the desktop bid adjustment percentage recommended by a conversion goal or a Search Ads 360 bid strategy.

If a bid strategy is applied only at the campaign level, all ad groups and keywords inherit the recommended bid adjustment by default. Individual ad groups can override the setting; all keywords in such an ad group use the ad group's setting instead of the campaign's setting.

If a bid strategy is applied to a keyword or other biddable item, the bid strategy recommends the bid adjustments for the ad group and campaign, overriding any bid strategies that are applied at a higher level. Learn more.

A conversion goal can be applied only at the campaign level.

The column is shown by default on the Campaigns and Ad groups tabs in a bid strategy reporting table.

You can't use this column in a formula column.

Add this column to a report

1. Navigate to an advertiser or lower scope.

2. Click the Campaigns or Ad groups tab.

3. Click the Columns button above the performance summary graph.

4. Type the column name in the search box.

5. Click + next to the column name to add the column to the Selected columns list.

6. Click Apply.