Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Set up cross-channel remarketing for social, search, and display

Pause, resume, or remove a cross-channel remarketing list in Search Ads 360

  1. In Search Ads 360, navigate to an advertiser.
    Steps for navigating to an advertiser
    1. Click the navigation bar to display navigation options.

    2. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    3. In the "Advertiser" list, click on the advertiser.

    4. Click Apply or press the Enter key.

    Search Ads 360 displays the advertiser page, which contains data for all of the advertiser’s engine accounts.

  2. In the left navigation panel, click Remarketing.

  3. In the reporting table, select the check box next to one or more remarketing lists.
  4. Click Edit ▼ above the reporting table and select one of the following:
    • Pause. Stops adding audience members to the list. If the list is shared with Google Ads or Display & Video 360, the list continues to target customers.
    • Resume. Restarts adding customers to the list.
    • Remove. Removes the list from Search Ads 360.
  5. If you selected Remove, click OK to confirm.

Next steps

If the remarketing list you removed was shared with Display & Video 360 or Google Ads, users in the list will no longer be targeted by those products.


If the list was being used to build a remarketing list in a social or search engine, refer to the instructions provided by the search or social engine for information about removing the list from that engine. 


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