Reporting for social campaigns

Social reporting in Google Analytics

If you link your Search Ads 360 advertiser to Google Analytics, Analytics reports can attribute activity on your site to your Search Ads 360 social engine accounts. The data is available in a variety of reports depending on which Google products you've linked together.

All products linked

This section describes reporting options if you've set up your accounts as follows:

Recommended reports

To see activity attributed to individual Facebook campaigns, ad groups, and ads that appear in Search Ads 360, use one of the following reports:

Other reports

You can also see acquisitions and conversions from your Search Ads 360 social engine accounts in the following Analytics 360 reports:

  • Acquisition > Campaign Manager reports
    All acquisitions from Search Ads 360 Facebook campaigns are attributed to a campaign named "DoubleClick Social"
  • Acquisition > All Traffic > Source/Medium report
    In the Source/Medium dimension, Facebook acquisitions are attributed to facebook/cpc.
    If you add Campaigns as secondary dimension, you can see Facebook acquisitions attributed to the individual Facebook campaigns that appear in Search Ads 360.

    You may also see a few Facebook acquisitions attributed to Campaign Manager/cpm and to a campaign named DoubleClick Social. This can occur if there are errors in your landing page URLs or other issues that prevent the Google click ID from being recorded.

Search Ads 360 and Analytics 360 linked to each other

This section describes reporting options if you've set up your accounts as follows:

Recommended reports

To see activity attributed to individual Facebook campaigns, ad groups, and ads that appear in Search Ads 360, use one of the following reports:

Other reports

You can also see acquisitions and conversions from your Search Ads 360 social engine accounts in the following Analytics 360 report:

Campaign Manager integrated with Analytics 360

This section describes reporting options if you've set up your accounts as follows:

Recommended action

To see activity attributed to individual Facebook campaigns, ad groups, and ads, link Search Ads 360 to Analytics 360 and integrate Analytics 360 with Search Ads 360. Then you can view the reports described in this section.

Available reports

If you've only integrated Analytics 360 with Campaign Manager, acquisitions and conversions from your Search Ads 360 social engine accounts appear in the following reports:

  • Acquisition > Campaign Manager reports: all acquisitions from Search Ads 360 Facebook campaigns are attributed to a campaign named "DoubleClick Social".
  • Acquisition > All Traffic > Source/Medium report: acquisitions from Search Ads 360 Facebook campaigns appear in two places:
    • In the Source/Medium dimension, Facebook acquisitions are attributed to Campaign Manager/cpm.
      If you add Campaigns as secondary dimension, all Search Ads 360 Facebook acquisitions are attributed to  a campaign named DoubleClick Social.

Search Ads 360 linked to Google Analytics

This section describes reporting options if you've set up your accounts as follows:

Recommended report

To see acquisitions attributed to individual Facebook campaigns, ad groups, and ads that appear in Search Ads 360, add Google Analytics columns to reports in Search Ads 360.

Other reports

You can also see traffic from your Search Ads 360 social engine accounts in following Google Analytics report:

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