Optimization type column

Budget plan report

Displays whether a budget bid strategy is in effect during a budget plan. The column displays the following:

  • Budget bid strategy indicates that a budget bid strategy is optimizing bids and campaign budgets to maximize the target spend specified in a budget plan. If budget automation is turned on in a currently running budget plan, you can click the Budget bid strategy link to view the report on the budget bid strategy's performance.
  • None indicates that a budget bid strategy isn't managing bids and campaign budgets during the budget plan.

Learn more about budget plans.

Add this column to a report

  1. Navigate to an advertiser.
  2. In the left navigation panel, click Budget management.
  3. Click the Budget plans tab.
  4. Optional. Select a date range
    You can scope the budget report to include metrics only for plans that are running:
    1. In the date selector, click the arrow Down Arrow next to the date range.
    2. Under time range, click the arrow Down Arrow to display the time range options. 
    3. Scroll to the bottom of the list and then select All plans in progress.
  5. Click the Columns button above the reporting table.
  6. Type the column name in the Search for columns box.
  7. Click   to add the column to the Selected columns list.
  8. Click Apply.
Was this helpful?
How can we improve it?