Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Budget group column

Budget management

Displays the name of a budget group.

Create a budget group to collectively track the budget performance of a group of campaigns and define sequential budget plans for the group.

Learn more about Budget management where budget group performance is reported.

Add this column to a report

  1. Navigate to an advertiser.
  2. Click any of the following tabs:
    • Campaigns
    • Ad groups
    • Keywords
    • Ads
    • Targets > Product groups 
    Ad groups, keywords, and other items in the campaign inherit the budget group from the campaign.
  3. Select a date range.
  4. Click the Columns button above the reporting table.
  5. Type the column name in the Search for columns box.
  6. Click   to add the column to the Selected columns list.
  7. Click Apply.
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